// By Lisa D. Ellis //
The fate of the American health care system is currently unknown as a new health care plan is making its way through Congress, raising many questions for people working in health care organizations, as well as for the patients they serve. How can you be sure your organization is well positioned for whatever comes next?
President Donald Trump’s promises to “repeal and replace” the American Patient Protection and Affordable Care Act (also referred to as the ACA or Obama Care) have led to a new health care plan, called the American Health Care Act (AHCA) that was passed by the House in May 2017. Now the Senate is developing its own version of this bill. Both versions will need to be reconciled into one solid plan before it can ultimately be passed. In the meantime, amid all of this uncertainty, it’s important for organizations to stay focused on “business as usual” moving forward.
Some savvy leaders are also still focusing on key elements of the ACA that are expected to remain in whatever version of the new health care plan ultimately passes. You can follow a similar strategy to strengthen your marketing and branding efforts and help your organization to gain a stronger foothold in the marketplace.
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