Welcome to the fifth and final installment in our welcome series. (You can read the previous installments here.) Over the past several days, we’ve tried to give you a small sampling of all the great information we provide, from exclusive stories on brand management to in-depth case studies of successful health care marketing campaigns around […]
Free Weekly Ezine
Each week we email a tip or news that we are covering in Strategic Health Care Marketing. You can view the archives of this weekly ezine below.
Hello! Thanks for continuing to follow along in our ezine welcome series. If you missed any of the previous installments, you can check them out here. Brand management is a huge concern for many health care organizations these days, particularly given the trend toward consolidation of facilities and service lines. So we’re giving you a […]
We’re back—and today we’ve got something special for you. (If you missed the first or second installments in our series, you can read them here.) Peter Hochstein is a veteran New York copywriter, and he’s written for some of the biggest and best in the industry. Over the years, his employers have included Ogilvy, Benton […]
Hello again! We’re back with Part 2 of our welcome series. (If you missed Part 1, you can read it here.) Today, I’m asking for a favor. Will you tell me about your work? Specifically, I’d like to know: What are the 3 biggest challenges you face in your health care marketing efforts? Even if […]
I’m pleased to welcome you to the brand-new Strategic Health Care Marketing weekly ezine. As you may be aware, my company, Plain-English Media, acquired Strategic Health Care Marketing and eHealthcare Strategy & Trends this summer from Health Care Communications. (If you’re interested, you can read the official press release about the acquisition.) For over 30 […]