WellSpan Health’s omnichannel media approach had a dramatic impact in a highly competitive marketplace. Learn how you can use intent-based planning to guide your media strategy and drive results. A new Strategic Health Care Marketing webinar for healthcare marketers and strategists Presented on September 7, 2023 Your Presenters: Jason VanDiver, Vice President of Communications, WellSpan Read More
Gain control of the health care cost narrative, combat the tsunami of negativity, communicate the value your organization provides, and protect your brand.
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Presented on August 9, 2023
Your Presenters:
Gain control of the health care cost narrative, combat the tsunami of negativity, communicate the value your organization provides, and protect your brand.
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Presented on Dec. 14, 2022
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How Virginia Hospital Center Used “Nudge Theory” to Drive Service Line Growth
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on May 25, 2022
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How Johns Hopkins Medicine Created a Winning Digital Solution and Outreach Strategy for Advancing Health Equity, Diversity, and Inclusion During the COVID-19 Pandemic
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on May 4, 2022
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Moderated by:
Discover the power of a unique 30-minute meeting to help organization leaders see beyond the pandemic to the future.
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on March 10, 2022
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Increased economic pressures caused by the pandemic and other factors are making it more important than ever for marketers to partner with their chief financial officers to develop a deeper understanding of finance and demonstrate return on investment for marketing spending.
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on January 12, 2022
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Geisinger Health has implemented communications for the organization’s employee vaccine mandate that have helped to increase compliance by 27% in just two months. Learn about the effective strategies marketing leaders developed that you can use at your organization.
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on November 10, 2021
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Strategic Health Care Marketing presents a brand-new member webinar for health care marketers, communicators, and strategists at hospitals, health systems and physician groups.
Presented on October 21, 2021
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Moderated by:
Michigan Medicine has identified strategies that work in convincing target populations to “get the shot.” Learn the keys to success and how you can apply them at your organization.
A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups
Presented on September 1, 2021 | 2:00 P.M. Eastern
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Moderated by:
Health care organizations that leverage the new dynamics of consumer behavior — by adopting a digital-first, retail mindset — are poised to win in the new feedback-driven environment. In this SHCM webinar, you’ll discover how ProMedica uses customer feedback and a digital-first approach to consumers to achieve stellar results across more than 400 facilities in 28 states.
A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups
Your Presenters:
Moderated by:
A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups
Your Presenters:
Moderated by:
A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups
Your Presenters:
Moderated by:
A Strategic Health Care Marketing member webinar on demand
for health care marketers and digital strategists
Your Presenters:
Moderated By:
A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists
Originally presented June 24, 2020.
Your Presenter:
Rob Klein, Founder & CEO, Klein & Partners
A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists
Originally presented May 5, 2020.
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Moderated By:
A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists
Your Presenters:
A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists
Originally presented March 24, 2020.
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A new Strategic Health Care Marketing webinar for health care marketers and digital strategists
Your Presenters:
Sponsored by Wax Custom Communications
This event is free to attend thanks to our event sponsor.
A new Strategic Health Care Marketing webinar for health care marketers, communicators, and digital strategists
Wednesday | May 15, 2019 | 2 p.m. Eastern
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Sponsored by Digital Echo
The Americans with Disabilities Act (ADA) covers much more than ramps and rails. Today, accessibility includes the internet and the digital accommodations required for people with vision, hearing, or mobility impairments.
Compliance with accessibility guidelines isn’t just a moral imperative — it’s a legal one. With web accessibility lawsuits increasing every year, it’s not a matter of if, but when, organizations not in compliance will be sued.
Does your website provide equal access to people with disabilities, including digital content? In the recent past, digital accessibility was complicated, labor-intensive, and expensive, and often required disruptive website redesign. Now, there are efficient and effective technological solutions that take into account your resources, timelines, and budget.
Join us on May 15 and learn how you can remove the compliance burden from your team and offer a website that is more usable for all of your visitors.
In this webinar, you’ll learn:
You’ll leave this webinar with the ammunition you need to make the case to C-Suite leaders that digital accessibility is as much a priority as accessible buildings — and the risks of noncompliance are too great to ignore.
A Strategic Health Care Marketing webinar on demand for health care marketers, communicators, and strategists.
Your Presenters:
Duration: 60 Minutes
Sponsored by Wax Custom Communications
This event is free for Strategic Health Care Marketing members to view thanks to our event sponsor.
A Strategic Health Care Marketing webinar on demand for health care marketers, communicators, and strategists.
Sponsored by Evariant
This on-demand webinar is free for members thanks to our event sponsor.
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Sponsored by ndp
This event is free for members of Strategic Health Care Marketing to view thanks to our event sponsor.
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Duration: 60 Minutes
In today’s health care environment, the only thing we can really count on is CHANGE, and one of the most potentially transformative changes is the reorientation from delivering acute care to managing the health of populations.
One essential element of any population health effort is changing behaviors, and who is better qualified to inform, educate and persuade people to modify their behavior than a health care marketing professional?
But as health care marketers, it is imperative that our roles evolve. Our focus needs to expand beyond market development and promotion to include a leadership role at the population health table. Understanding behavior change—and how technology helps to facilitate it—is key.
Watch this webinar and gain an understanding of behavior change theory and see how you can practically deploy a population health strategy through customer relationship management (CRM) campaigns.
You’ll learn:
Plus, you’ll hear a case study about how VCU Health used CRM, working with ndp on creative, and with Evariant as their CRM provider partner, to identify people with an existing medical diagnosis, and engage them in behavior change to prevent further medical deterioration.
[Webinar on Demand]
Your Presenters:
You’ll learn:
