Does Your Health Care Brand Need a Facelift?
6 Ways to Make a Good Thing Even Better
// By Lisa D. Ellis //
How do you handle the pressures of marketing your health care organization’s products and services in 2016? With the growing emphasis on digital storytelling, social media efforts, inbound marketing, and patient-centered care all competing for your limited attention, you and your colleagues may find yourself pulled in so many directions that you feel tempted to throw away what you know about your brand and start all over again. But in the process, you may be selling your efforts short and losing important momentum.