How to Drive Awareness, Engage Customers, and Increase Revenue
- Theresa Komitas, MBA, Marketing & Public Relations Director, KishHealth System
- Eric Silberman, Executive Vice President, True North Custom
The decision-making process for consumers—especially health care consumers—has changed significantly. As a health care marketer, it’s important for you to understand exactly what that means for your organization. How have things changed? And how will those changes affect your marketing plan for the coming year?
Consider the power of content marketing.
In today’s ultra-competitive environment, content marketing has emerged as a leading strategy that can help you build awareness, drive revenue growth, and improve customer engagement/loyalty. A recent study of consumers found that “offering free content about a topic I’m interested in” was the most effective way to attract their business—which is why a majority of marketers are planning to increase their content marketing budgets for the coming year.
If this is your year to include content marketing as part of your marketing mix—or if you want to do more of it—but you don’t know where to start, how much to do, what to expect, or how to maximize the return on your efforts, a new webinar from Strategic Health Care Marketing can help.
Here is just some of what you’ll learn:
- What content marketing is (and what it is not) and how it can help you engage your audience more effectively.
- How to use content marketing to support strategic objectives, from service line growth to population health management.
- Leveraging best practices to develop and deploy relevant, engaging content across multiple channels, including print, email, social, and more.
- The key to offering valuable content that connects with your audience.
- How market leaders are employing content to enhance awareness, support patient and community education, and other key initiatives.
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Theresa Komitas, MBA is the Marketing & Public Relations Director for KishHealth System where she uses data and research to plan and design marketing initiatives for entities throughout DeKalb County, Illinois. Prior to being named director, Ms. Komitas spent seven years as part of the marketing team as the senior marketing and public relations specialist. She has extensive knowledge and experience in marketing and public relations and has played an integral role in developing KishHealth’s marketing vision and direction.
Ms. Komitas is a 2014 Top Hospital Marketer and has presented at several national and regional conferences, including the Society for Healthcare Strategy and Market Development Annual Conference, Healthcare Internet Conference, Healthcare Marketing National Conference, and the Illinois Society for Healthcare Marketing & PR. She has an MBA with an emphasis in healthcare administration and a Bachelor of Science in public health promotion.
Eric Silberman is Executive Vice President at True North Custom. He has worked in healthcare content strategy and marketing for 16 years, doing everything from broadcast media to direct response to digital marketing, with an emphasis on research, analytics, marketing strategy, and sales. Eric creates and executes marketing strategies that deliver results for healthcare organizations around the country. These include academic medical institutions, national and regional systems, independent community hospitals, health plans, and nonprofit foundations.