A quick search of the Psychology Today online directory for therapists in New York City turns up close to 5,500 options. With that much competition, the most successful practices are hard-pressed to find a way to stand out.
Robert Reiner, PhD, executive director and founder of Behavioral Associates, a behavioral health practice on the Upper East Side of Manhattan, understands the magnitude of this challenge and has responded by creating a center that offers a comprehensive spectrum of services, including traditional approaches coupled with high-tech treatment strategies.
The practice offers cutting-edge treatment options but goes surprisingly low-tech when it comes to its marketing strategy. The results prove that sometimes simpler can be better.
Find out how this practice:
- Uses old-fashioned techniques to connect with patients and physicians.
- Takes the stigma out of accessing mental health services through strategic marketing efforts that encourage people to see benefits offered by the latest treatments.
- Builds lasting relationships that lead to a profitable business model.
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