You go to great lengths to develop strong messages that will resonate with your target audience and reinforce your brand. But what your spokespeople don’t say may come across louder than their actual words. This is because body language is essential when it comes to establishing trust and connecting with viewers on television and video. Yet many clinicians send the wrong message with their nonverbal clues, and this could be turning off potential patients.
Jeffrey Whitman, M.D., President and Chief Surgeon of the Key-Whitman Eye Center, has become well versed in the art of nonverbal communication to market his organization, which is one of the largest refractive surgery practices in Texas, with six locations, including a new headquarters in Dallas. He realized a while back that his extensive medical training had not prepared him on how to make the most of strategic advertising and media relations.
To help boost his ability to connect with prospective patients and avoid common pitfalls, he enlisted the help of Melinda Marcus, M.A., C.S.P., President of Marcus & Associates in Dallas, who goes beyond standard media training to bring in a unique focus on the nuances of health care, coupled with a deep understanding of nonverbal communication, creating a powerful combination.
For more on the value of media training for health care professionals, read our full article now:
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