“Your health system or hospital story doesn’t matter—until it does,” says Eric Brody. “What matters is simply how your story fits into the lives of your audience.”
Brody is president of Trajectory, a national branding and marketing agency. He notes that while this simple concept is tough to deliver on, it’s also critical to your success as a health care marketer.
“It really comes down to the difference between being fresh and relevant or getting lost in a BIG sea of easy-to-ignore, seen-and-heard-it-before, same-as-everyone-else noise. The big sea of course is the 5,000 other marketing messages that hit the average American—hence your audience—in the 10 hours a day or so they spend with various media.”
For Brody’s list of 8 key ingredients required to cook up an effective health care marketing strategy, read the full article now:
Start Your Online Access Today
Not a member yet?
Sign up for a FREE trial membership »
And don’t forget: Once you’ve signed up as a member, you can add up to 9 colleagues for no additional charge with our Group Membership Upgrade. It’s an incredible value.