“The concept of measuring the metrics associated with health care marketing and communications efforts is far from new,” notes David Marlowe, Principal of Strategic Marketing Concepts in Ellicott City, Maryland (and member of the Strategic Health Care Marketing Editorial Advisory Board). “When I entered the field in 1980, one of the first questions asked by […]
Strategic Marketing Concepts
Ellicott City, MD
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David Marlowe is the Principal of Strategic Marketing Concepts, a healthcare marketing consulting firm based in Ellicott City, MD. In this capacity, David is responsible for directing engagements involving the development of strategic marketing plans, market research, marketing function assessments, medical staff marketing, new program development, pricing strategies and health care delivery system marketing issues.
Prior to forming Strategic Marketing Concepts, David served as Vice President-Strategic Consulting for First Strategic Group (Whittier, CA), Vice President-Strategic Services for Market Strategies, Inc. (Richmond, VA), Vice President-Planning and Marketing for St. Agnes Hospital (Baltimore, MD) and Director of Marketing for Harbor Health System (Baltimore, MD).
With over 35 years’ health care marketing and planning experience as a consultant and provider-based executive, David has also held adjunct faculty positions at Avila College (Kansas City), the University of Baltimore, Georgetown University and Virginia Commonwealth University. He is a frequent author and lecturer for national and local professional organizations, such as the American College of Healthcare Executives, the Forum for Health Care Strategists, the Medical Group Management Association and the Society for Healthcare Strategy and Market Development. He is the co-author and editor of the book Building a Foundation for Effective Health Care Market Research and author of the books Healthcare Marketing Plans That Work and A Marketer’s Guide to Measuring ROI.
David is a past President of the Society for Healthcare Strategy and Market Development of the American Hospital Association. In 2005 he received the Award for Individual Professional Excellence by the Society for Healthcare Strategy and Market Development, the highest honor bestowed by this national professional association.
David has contributed his expertise to the articles listed below.
// By David Marlowe // Albert Einstein is famously quoted as saying “everything that can be counted does not necessarily count and everything that counts cannot necessarily be counted”—probably an apt philosophy for the challenges facing marketers in health care provider settings relative to the area of “metrics.” These days we often refer to these […]
// By Nancy Vessell // For the past decade, David Marlowe, principal of Strategic Marketing Concepts, based in Ellicott City, MD, has encouraged health care providers to consider pricing their services more strategically in order to gain market share. Here he answers questions about the latest in strategic pricing. First, what is strategic pricing, as […]