Consumers want ease, convenience, and price transparency when purchasing health care—all the things they have when purchasing everything else. This means they are now assuming a more active role managing their health care decisions through participation in consumer-directed health plans (CDHPs), which have been around for about 10 years, and more recently through public and […]
E. Preston Gee
VP, Strategic Marketing
Preston Gee is a leading advocate for market-driven strategies in the healthcare industry. He is a recognized leader and experienced executive in the health care industry. He has served in senior leadership positions and as an experienced management consultant for a wide range of hospitals and health systems.
Preston has authored several books, including The Service Line Solution: Consumer-Focused Strategies for the Accountable Care Era, and numerous articles on planning and strategy for virtually every major publication in the health care industry. He is a frequent speaker at national conferences on consumer-based trends, health reform to service line management.
Preston has contributed his expertise to the articles listed below.