Spectrum Health’s Internal Communications Strategy Manages Medical Group Growth
Spectrum Health Medical Group (SHMG) has grown in leaps and bounds in recent years, and so has its onboarding and communication efforts, which are essential to helping new providers acclimate to the large, multi-disciplinary system.
Headquartered in Grand Rapids, Michigan, Spectrum Health is the second largest health care provider in the state, offering inpatient and outpatient services through a variety of locations including a medical center, regional community hospitals, a dedicated children’s hospital, a multi-specialty medical group, affiliated physicians and a nationally recognized health plan.
The system has grown from just 82 employed providers six years ago to more than 1,150 at the end of 2014. Yet the organization has embraced the exponential growth—in large part, because it relies on a comprehensive communications strategy that helps position new providers for success, according to John Gonda, Director, Communications and Marketing for Spectrum Health.