by Peter Hochstein Yesterday’s irresistible news, the old saw used to go, is today’s bird-cage liner. A few striking advertising campaigns don’t suffer such fates, owing to advertising annuals and industry halls of fame that enshrine some nationally known promotions. But small regional campaigns, even if they do a great job and win awards, are Read More
by Peter Hochstein If you read between the lines of what Wayne Clark says, you might conclude that when he arrived as vice president of community relations and marketing at Legacy Health in 2008, the most prominent local candidate for life support was the system’s branding. Clark commissioned a perception research study for the Portland, Read More
Not too long ago, a keen observer might have compared the facilities that make up Carondelet Health Network in southern Arizona to a group of distant relatives. Closely knit families in their individual environments, they lacked a cohesive image in the larger community. The network’s biggest facilities are three hospitals – one on the east Read More