Fresh Care. Delivered Daily. The concept is simple, yet this hand-picked brand message represents Columbia Memorial Health (CMH) perfectly. It also hits home on many levels for the hospital’s target area, which consists of Greene and Columbia counties of upstate New York. The CMH network has a total of 120 individual multi-specialty practitioners, a hospital, Read More
By Lisa Ellis Fresh Care. Delivered Daily. The concept is simple, yet this hand-picked brand message represents Columbia Memorial Health (CMH) perfectly. It also hits home on many levels for the hospital’s target area, which consists of Greene and Columbia counties of upstate New York. Hospital Tries To Overcome Past Reputation The CMH network has Read More
Advertising Worth Noting By Peter Hochstein You could argue that there’s nothing new about doctors running ads. In New York, one maverick dermatologist has been the star of his own earthy subway car posters for decades. They are busy horizontal spaces that simultaneously display his photograph and such things as rhyming headlines, before-and-after acne treatment Read More
// By Ross K. Goldberg // It was just a blink of an eye ago when corporate America understood, some albeit begrudgingly, the need for a solid media relations program as a way to get their organization’s story told. Product advertising was fine, and promotional gimmicks were exciting; but the inherent credibility found in the Read More
By David M. Mastovich Can you picture Brian Williams in one of those Southwest Airlines “Want to Get Away?” commercials? The NBC Nightly News Anchor was suspended for six months after misrepresenting events that occurred while he was covering the Iraq War in 2003. Bloggers, comedians, and traditional news media outlets continue to feast on Read More
As more and more people turn to the Internet to get their health information, the digital world becomes an increasingly important space for hospitals to market their services and engage with their communities and consumers. We all know this. What’s critical—with so much opportunity for online promotion—is to make strategic decisions with your digital efforts Read More
A frenzy of media attention has been centered on Nebraska Medicine in Omaha recently. As one of only three hospitals in the United States to run a biocontainment unit equipped to treat highly infectious diseases, it has had an almost unprecedented opportunity to play host to a few of the nation’s first Ebola patients over Read More
Spectrum Health Medical Group (SHMG) has grown in leaps and bounds in recent years, and so have its onboarding and communication efforts, which are essential to helping new providers acclimate to the large, multidisciplinary system. Headquartered in Grand Rapids, Michigan, Spectrum Health is the second largest health care provider in the state, offering inpatient and Read More
By Lisa D. Ellis If an Ebola patient walked into your organization’s emergency department today, would you be ready to handle the communication needs of the situation appropriately? If not, you could be missing out on some valuable opportunities to educate the community and at the same time, to help to promote the good work Read More
By Lisa D. Ellis A frenzy of media attention has been centered on Nebraska Medicine in Omaha recently. As one of only three hospitals in the United States to run a biocontainment unit equipped to treat highly infectious diseases, it has had an almost unprecedented opportunity to play host to a few of the nation’s Read More
How can you tell if your marketing efforts are truly successful? The best way is to let the data speak for itself, according to representatives from Laughlin Constable (LC). This integrated advertising agency recently partnered with Cadence Health in Illinois to identify and track key measures to help capture and strengthen the health system’s marketing Read More
UC Irvine Health is a California hospital system with 411 licensed beds that handles 19,243 patient admissions and 561,000 medical center visits a year—while defending against plenty of competition. There are more than 20 other hospitals in Orange and neighboring Los Angeles County, including Cedars Sinai, UCLA, USC, and City of Hope. The goal? To Read More
More people today are turning to the Internet to get their health information, making the digital world an increasingly important space for hospitals to market their services and engage with consumers. With so much opportunity for online promotion, the key to successfully navigating the array of choices is to make strategic decisions with your digital Read More
Spectrum Health Medical Group (SHMG) has grown in leaps and bounds in recent years, and so has its onboarding and communication efforts, which are essential to helping new providers acclimate to the large, multi-disciplinary system. Headquartered in Grand Rapids, Michigan, Spectrum Health is the second largest health care provider in the state, offering inpatient and Read More
By Lisa D. Ellis How can you tell if your marketing efforts are truly successful? The best way is to let the data speak for itself, according to representatives from Laughlin Constable (LC). This integrated advertising agency recently partnered with Cadence Health in Illinois to identify and track key measures to help capture and strengthen Read More
By Peter Hochstein I once knew an advertising creative director who said his constant prayer was, “Grant me the luxury of a tightly written creative strategy.” The following strategy would most certainly have answered his prayer: Position UC Irvine Health as Orange County’s top destination for cancer care. Leverage our status as Orange County’s only Read More
While many hospitals grapple with how best to use their social media efforts, Advocate Health Care in Illinois leads by example. This faith-based health delivery system has developed a comprehensive social media strategy that supports its broader communications goals on multiple levels. As the largest health system in Illinois, and one of the top five Read More
Hill Country Memorial (HCM) in Fredericksburg, TX—a nonprofit organization serving a rural area with a population of just 10,000—might seem like a long-shot for a prestigious national award. Nonetheless, HCM was one of just four organizations nationwide to receive a 2014 Malcolm Baldrige National Quality Award for achieving excellence in its efforts. Back in 2007, Read More
by Lisa D. Ellis Hill Country Memorial (HCM) in Fredericksburg, TX, is a small community hospital that’s accomplishing big things. It was one of four organizations nationwide to receive a 2014 Malcolm Baldrige National Quality Award for achieving excellence in its efforts. Now, Hill Country Memorial plans to use this national recognition as a platform Read More
In a new SHCM article, Stewart Gandolf, CEO of Healthcare Success Strategies, writes that: Clinical service department profitability is a constant challenge for hospitals. That’s nothing new. What’s changed, however, is just about everything else. He explains how patients, newly empowered, now regard medical services through the critical eyes of retail shoppers. Health care reform, Read More
by Jennifer Busick At a health care center in Florida, patients who were undergoing radiology procedures believed they were receiving injections of a narcotic painkiller, fentanyl. What they didn’t know was that a radiology technician at the clinic was injecting himself with the fentanyl and then refilling the syringes with saline solution. Although fentanyl is Read More
by Lisa D. Ellis While many hospitals are grappling with how best to use their social media efforts, Advocate Health Care in Illinois seems to be leading by example. This faith-based health delivery system has developed a comprehensive social media strategy that supports its broader communications goals on multiple levels. Better yet, it includes an Read More
by Stewart Gandolf Clinical service department profitability is a constant challenge for hospitals. That’s nothing new. What’s changed, however, is just about everything else. The newly empowered patient now regards medical services with the critical eye of a retail shopper. The dynamics of health care reform, facility mergers and acquisitions and increasingly intense competition have Read More
by Peter Hochstein Is there a best time of year for health care marketers to advertise? In light of current events, the answer may be yes. That special time is the open enrollment period under the Affordable Care Act. During open enrollment season, even people in good health have reason to pay extra attention to Read More
by Sheryl S. Jackson Since its humble beginnings in 1895, the 20-bed Macon (GA) Hospital has grown to become the Central Georgia Health System. It comprises the Medical Center of Central Georgia, a 637-bed, full-service, acute care hospital, along with 30 entities that include other clinics, specialty-care centers, and community hospitals. In September 2014, the Read More