Some of the latest headlines from top academic medical centers today seem more fitting for ESPN than for a health care brand. This is thanks to the fact that a growing number of organizations are signing increasingly complex and integrated agreements with NFL, MLB, and NBA teams. Just these past few months, landmark partnerships have […]
// By Lisa D. Ellis // Some of the latest headlines from top academic medical centers today seem more fitting for ESPN than for a health care brand. This is thanks to the fact that a growing number of organizations are signing increasingly complex and integrated agreements with NFL, MLB, and NBA teams. Just these […]
// By Lisa D. Ellis // What trends should be on your radar screen as you navigate the ever-changing health care field? Find out what a group of experts say is coming down the road so you can help your organization be prepared for whatever comes next. SHSMD’s Futurescan 2017-2022: Health Care Trends and Implications […]
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An ideal visit between a physician liaison and a physician ends with both parties believing the visit was a valuable use of their limited time.
That’s why building value into every visit is so important, not just for the liaison, but for the physician. If they feel meeting with you is a good use of their time, they’ll do it again. If not, your next meeting might be with their gatekeeper. Respect their time and they’ll give you more of it.
Read this whitepaper to learn the details of these 7 actionable steps to building value into your meetings
- Have a goal for every meeting
- Prepare for every meeting
- Adapt to the connecting style of your prospects
- Create impactful conversations
- Create value for both sides
- Establish credibility
- Be proactive
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Healthcare Organizations Don’t Succeed by Accident
Rather, organizational success most often comes from intentional and purposeful planning. Today’s hospitals face shrinking reimbursements, shifting reimbursement models and an increasing focus on reducing costs and utilization—making planning even more important.
To succeed in this environment, you must plan with purpose. It helps you grow in areas that improve organizational return and protect profitability. It also keeps you focused on your core mission, helping you avoid wasteful strategies.
Read this whitepaper to learn these five factors that will help you develop service line priorities:
- Understand how each service line fits within your mission, vision & values
- Measure the service line’s capacity & readiness for growth
- Quantify the market opportunity for growth
- Determine the service line’s value to your organization
- Identify current & planned patient pathways
“When parents have children with fevers or a bout of stomach flu, whether they need a general practitioner or a specialist, they’ll generally look for doctors who are close to them,” observes Terrence Tucker, media supervisor at Response Mine Interactive. “Even if the need isn’t immediate and patients are just looking for a physical exam, […]
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Advances in technology over the past decade have made it possible to track customers’ demographics, lifestyle, habits, and preferences. At Buxton, we work with some of the fastest growing retailers that regularly gather such data and put it to work helping to customize products and services to meet the needs that exist.
This information can be invaluable for healthcare systems: guiding operations, site decisions, and marketing efforts.
In this white paper you’ll discover the key lessons we’ve gleaned from the retail world and find out how they apply to healthcare strategy and marketing. These lessons can provide your organization with a valuable blueprint to guide your efforts and grow your market share.
Download your white paper and learn:
- How healthcare systems can use customer analytics to strengthen their positions in the marketplace
- Which retail strategies can help health care marketers identify, attract, and retain the most profitable patients
- How a retail mindset helps health care systems meet the long-term goals of population health while still providing essential fee-for-service care to keep their operations sustainable
// By Terrence Tucker // When parents have children with fevers or a bout of stomach flu, whether they need a general practitioner or a specialist, they’ll generally look for doctors who are close to them. Even if the need isn’t immediate and patients are just looking for a physical exam, six out of 10 […]
If you or a family member broke an ankle or dislocated a shoulder, what if you could just use an app on your smartphone to schedule a visit at a nearby orthopedic urgent care center and, at the same time, also arrange for an Uber driver to transport you? That’s the premise of a new […]
“Call centers in health care used to be treated like the ugly stepchild of the health system, banished to the basement of some administrative building and populated with low-performing employees,” says Robin Snow, founder and principal of Aefinity Interactive, LLC. “Because it was seen as a necessary evil, most executives treated the call center as […]