As a health care marketer, how do you get a consumer to care about where she goes for her mammogram? About one in eight women will develop invasive breast cancer in her lifetime. Studies have found that having screening mammography reduces breast cancer mortality by 40 percent in women of average risk between the ages Read More
A message on a pink napkin delivered with your food truck order highlights convenience for workers in downtown Richmond. // By Althea Fung // About one in eight women will develop invasive breast cancer in her lifetime. Studies have found that having screening mammography reduces breast cancer mortality by 40 percent in women of average Read More
With new tools for rolling out the welcome mat at the digital front door, health care organizations today have the opportunity to provide frictionless online interactions and guided, personalized user experiences to acquire and engage patients. Using digital conversion tools and marketing tactics that influence consumer behavior, health care organizations can prompt individuals to take Read More
“Growth means different things to different organizations at different times,” says Daniel Fell of Optum. “One thing is very clear, though. The role of marketing has never been more critical.” Here’s an excerpt from Fell’s new article: We recently turned to several leading health care marketers across the country, representing a variety of health care Read More
// By Marlene Kurban // By using concepts gleaned from the field of behavioral science, along with digital conversion tools, health care organizations can influence patient health decisions and grow their bottom line at low cost. With new tools for rolling out the welcome mat at the digital front door, health care organizations today have Read More
// By Daniel Fell // Growth means different things to different organizations at different times. One thing is very clear, though. The role of marketing has never been more critical. In part one of our feature series on health system growth, The Growth Imperative and Why Marketers Must Lead, we explored why growth is essential Read More
For many senior leaders of health care organizations, adapting to constant changes in the COVID landscape for the past two years has been all-consuming. Yet refocusing on strategic priorities is essential for organizations to move forward. Marketers can play a pivotal role in making that happen by facilitating brief and focused meetings with senior administrators Read More
“Successful physician relationship management has been a longstanding goal of health care leaders,” says John McKeever of Endeavor Management. “No doubt its importance remains, but success requirements continue to evolve. If your organization is questioning what industry leaders are doing to maximize results from physician relations, you are not alone.” Here’s an excerpt from McKeever’s Read More
“Growth is important for every organization,” says Daniel Fell of Optum. “Whether it’s for-profits or not-for-profits, start-ups or established market leaders, every business depends on some level of growth to succeed in the near term. Growth is also essential to long-term sustainability, especially when navigating dynamic markets and overcoming unforeseen market disruptions.” Here’s an excerpt Read More
// By Brian Griffin // Learn how one health care organization uses a unique new process supported by technology to enhance care and maximize the revenue potential of patient relationships. Avera Health is launching an innovative venture to improve the patient experience called Precision Patient Relationships (PPR)TM — a multifaceted marketing, clinical, and operational initiative Read More
// By Susan Dubuque // As payers shift to value-based reimbursement, paying attention to social determinants of health is no longer optional. When you think about supporting the health of your patients and building a healthier community, what comes to mind? A robust medical staff? Great technology? A beautiful new hospital facility? A wide range Read More
// By Jim Pittman // The new Ochsner Health Plan will play an important role in helping improve the health of the Bayou State’s over-65 population. In October 2021, Ochsner Health, the largest health system in Louisiana, officially launched the new Ochsner Health Plan (OHP) with Medicare Advantage (MA) just in time for Medicare’s 2022 Read More
// By Marlene Kurban // Executive visioning is a way to understand what’s on the minds of your organization’s leaders and learn what matters most to them. It starts with asking the right questions. And then listening. For many senior leaders of health care organizations, adapting to constant changes in the COVID landscape for the Read More
Looking to recharge and reconnect? Head to the 27th Healthcare Marketing and Physician Strategies Summit in Salt Lake City, May 16-18. Not only will you finally be able to emerge from the metaverse of nonstop Zoom meetings and spend quality time with your peers — in person — the lineup of sessions will give you Read More
// By John McKeever // When marketing, outreach, and operations collaborate to meet the needs of physicians, everyone wins. Successful physician relationship management has been a longstanding goal of health care leaders. No doubt its importance remains, but success requirements continue to evolve. If your organization is questioning what industry leaders are doing to maximize Read More
// By Daniel Fell // Growth is far from one-dimensional and shouldn’t be thought of in terms of new patients and new revenue only. Growth is important for every organization. Whether it’s for-profits or not-for-profits, start-ups or established market leaders, every business depends on some level of growth to succeed in the near term. Growth Read More
// By Jane Weber Brubaker // Get an exclusive inside view of the major themes at this year’s Healthcare Marketing & Physician Strategies Summit. Looking to recharge and reconnect? Head to the 27th Healthcare Marketing and Physician Strategies Summit in Salt Lake City, May 16-18. Not only will you finally be able to emerge from Read More
In spite of the population of Austin, Texas growing by a net of 150 people a day — and with it, an increase in demand for services — surgical volume at Ascension Texas dropped during the pandemic’s early days, when Governor Greg Abbott issued an executive order mandating a pause in elective surgeries. “Our leadership Read More
Notwithstanding the health care industry’s keen interest in Walmart and figuring out what its next move might be, most consumers still think of Walmart as a retail store, not a health and wellness destination. Karissa Price, Walmart’s vice president of marketing, food, consumables, and health and wellness at the time of our reporting, sought to Read More
The story of health care over the past two years is the story of provider organizations adapting to extreme circumstances and constant change, which continues to this day; as of this writing in late December 2021, the U.S. reported 488,000 new COVID-19 infections, breaking its single-day record. But back in August 2019, no one knew Read More
// By Jane Weber Brubaker // Walmart’s marketing VP believes that high-quality, personalized health care content is the start to building trusted relationships with consumers, and supporting them on their health care journeys. Notwithstanding the health care industry’s keen interest in Walmart and figuring out what its next move might be, most consumers still think Read More
Discover the power of a unique 30-minute meeting to help organization leaders see beyond the pandemic to the future.
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on March 10, 2022
Your Presenters:
// By Jane Weber Brubaker // The urgent need of health care organizations to make up for lost business during the pandemic creates an opportunity for physician relations teams to become the critical communications link between service-line leaders and high-priority referring physicians. In spite of the population of Austin, Texas growing by a net of Read More
// By Jane Weber Brubaker // The story of health care over the past two years is the story of provider organizations adapting to extreme circumstances and constant change, which continues to this day; as of this writing in late December 2021, the U.S. reported 488,000 new COVID-19 infections, breaking its single-day record. But back Read More
“The ability to attract, activate, and guide consumers through health care’s labyrinth depends not only on reimagining the business of health care but building relationships of value and trust that result in inspired, confident customers,” says Lindsay R. Resnick of Wunderman Thompson Health. Here’s an excerpt from his new article: Health care transformation was all Read More