As health care marketers, it is imperative that our roles evolve. Our focus needs to expand beyond market development and promotion to include a leadership role at the population health table. Understanding behavior change—and how technology helps to facilitate it—is key.
Join us on Sept. 13 and gain an understanding of behavior change theory and see how you can practically deploy a population health strategy through customer relationship management (CRM) campaigns.
- How to apply the “Stages of Change” model of behavior change to your health care marketing
- How the model can be put into practical use through CRM
- How to effectively measure the outcomes of behavior change campaigns
- The leadership role marketing can play in a health care organization’s population health efforts
Plus, you’ll hear a case study about how VCU Health used CRM to identify people with an existing medical diagnosis, and engage them in behavior change to prevent further medical deterioration.