// By Andrea J. Simon, Ph.D. // A colleague called me not long ago to discuss his dilemma. He had the opportunity to join an ACO (Accountable Care Organization) and was perplexed, to say the least. He is a smart guy, but the options before him were overwhelming: Should he look for a hospital-based ACO? […]
Flip through the channels of your television set any evening and chances are you’ll stumble across an episode of a reality TV series that was filmed in a hospital emergency department. Over the past few years, such “real” medical TV that presents traumas as they unfold has grown in popularity among viewers, and some organizations […]
Notable Health Care Advertising // By Peter Hochstein // As the health sciences have advanced, pressure to see more patients in less time has also grown. Little wonder that doctor-patient relationships often seem less personal—and consequently less satisfying—than they once were. It was just this kind of society-wide malaise that provided a branding opportunity for […]
// By Ross K. Goldberg // It has been said that all motion is relative. If that is indeed true, then it’s entirely possible to go backward by simply standing still if the world around you is changing. Over the past half-dozen years, those entrusted with health care communications have pushed forward by focusing a […]
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If your organization has not started executing a well-designed, well-funded physician alignment program, it cannot compete for the best physicians.
Real physician alignment is difficult to achieve. Success must start at the top. Today’s health system C-suite executives are realizing they have the ability and the responsibility to contribute to physician alignment efforts.
To achieve both physician alignment and optimize patient care, you must have a view into physician activity and referrals. Understanding physician behavior provides the basis for more meaningful dialogue with physicians.
Download this eBook to learn how to achieve better physician alignment through the use of data analytics to:
- Utilize relevant data-driven intelligence to conduct meaningful dialogue with physicians
- Identify baseline issues that negatively impact physician and patient satisfaction Improve referral rates
- Help your institution achieve its revenue goals
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Gone are the days when your physician liaisons called on physicians to discuss referrals and recruit physicians armed with only the “word on the street.” In fact, if your institution is doing this, you can be sure that any competitor is winning the referrals with the help of market intelligence.
Optimize the power of PRM with market intelligence. A PRM market intelligence system is the differentiator—the game changer—your institution needs.
Take the first step to learning how your physician liaisons can help your health system grow patient volumes, revenue, and market share in this hyper-competitive environment.
What’s the best way to nurse an ailing employee newsletter back to health? For Miami Children’s Health System (MCHS), the solution to overhaul an existing internal publication in dire need of an update was to use an updated software solution that creates an interactive digital experience for staff members. As the only designated health system […]
Plus 6 Tips for Success with Your Organization’s Newsletter // By Lisa D. Ellis // What’s the best way to nurse an ailing employee newsletter back to health? For Miami Children’s Health System (MCHS), the solution to overhaul an existing internal publication in dire need of an update was to use an updated software solution […]
“When is the last time your C-suite reached out to your medical staff to find out what they want and need? If the answer is ‘never’ (or at least not anytime recently that you can remember), you could be missing out on some important opportunities to help your hospital or other health care setting reach […]
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To drive growth by increasing referrals, hospitals look to the team that develops and maintains physician relationships, frequently referred to as “Physician Relations Managers” or “Physician Liaisons.”
But no matter their titles, their mandate has been clear: Cultivate relationships with doctors that will lead to an increase in cases being referred.
But which doctors? In which service lines? And what kinds of cases? And what touch points?