4 Keys to Creating Patient Connections—and How Carolinas HealthCare System Is Making it Happen
- Pamela DeSalvo Landis, Vice President, Information Services, Carolinas HealthCare System
- Lindsay Resnick, MHA, Chief Marketing Officer, Wunderman Health
- 4 ways you should evaluate your organization’s market position today—and where you want to be in 18-24 months
- How an omnichannel marketing approach broadens your reach and improves engagement—and what it will take for your marketing team to make it happen
- Strategies to understand health care consumers better than your competitors do
- Keys to linking your technology innovation and investment strategy to corporate goals and consumer realities
- The resources and support you need to provide to consumers to help them to make smart, value-based health care decisions
- A real-life example of how Carolinas HealthCare System’s mobile app enhances the consumer experience and how a mobile app can be integrated into traditional marketing and data channels
- Plus much more.
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