2026 MarComm Planning Doesn’t Have to Suck

How to Make it Fruitful and Fun

A free white paper, published by Core Creative

Strategic communication planning is essential — but that doesn’t mean it has to be painful. If you're a healthcare marketing communication leader, you already know planning is about aligning with big-picture strategy, setting focused goals and identifying the right initiatives. But all too often, the process gets bogged down with siloed and “expected” thinking, lack of team buy-in and stalled momentum.

With the right collaboration methods — especially drawn from design thinking — you can transform planning from a box-checking exercise into an energizing experience your team actually enjoys. One that builds alignment, invites creative thinking and makes a bigger impact for your organization.

In this e-book, you will discover:

  • Five common planning pitfalls and specific tools to overcome them
  • How to build a brand roadmap
  • How to augment your planning with AI
  • Additional resources to support your collaborative comms planning

Fill out the brief form to get your copy of this free white paper.

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