How Integrating Family Caregivers into the Care Team Adds Value to Value-Based Care
The benefits of recognizing and supporting the essential role of family caregivers in care delivery are many – and they include a boost to your organization’s bottom line. Learn how.
A Strategic Health Care Marketing member webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups
Thursday | October 21, 2021 | 2 P.M. Eastern
Your Presenters:
- Alexandra Drane, Co-Founder and CEO, Archangels
- Paul Hiltz, President and CEO of Naples Community Healthcare System
- Richard Martin, MD, Chief Medical Officer for the Keystone Accountable Care Organization and Medical Director for LIFE Geisinger
- Julia Evans Starr, President, Connecticut Community Care
Moderated by:
- Dan Ansel, CEO, Active Daily Living
Medicare represents most hospitals’ largest payer group — and the percentage is growing as the U.S. population ages. And yet management of services related to seniors and their caregivers is scattered at best, even with rapidly changing dynamics:
- The shift toward fee-for-value continues to gain momentum, with more and more health systems participating in accountable care organizations and hospital-sponsored Medicare Advantage plans.
- The pandemic accelerated new models of care delivery such as hospital-at-home and remote patient monitoring, designed to keep people out of the hospital unless it was absolutely necessary.
- A health system’s bottom line is increasingly impacted by patient and caregiver satisfaction, readmission avoidance, and other population health imperatives.
The hidden engine making care delivery work is the 50 million Americans who provide unpaid care for their loved ones, valued at $950 billion annually. Yet their contributions to reducing the total cost of care are often overlooked and undervalued by health systems.
Join us on October 21 as our panel of experts — representing health systems, community-based care organizations, and caregiver advocacy groups — discusses policies and best practices to support seniors and leverage family caregivers as vital members of the care team, and why that’s good for business.
You’ll learn:
- Why it’s critical to capture the senior/caregiver relationship
- How to acquire and retain Medicare patients
- Ways to promote health system resources, events, and physicians to seniors and family caregivers
- How to improve senior and family caregiver satisfaction (HCAHPS)
- Why it’s important to support primary care physicians with their Medicare patients
About Your Presenters:
Alexandra Drane
CEO
ARCHANGELS
Alexandra Drane is co-founder and CEO of ARCHANGELS. She served as Wellness Expert for Prudential, and co-founded Eliza Corporation (acquired by HMS Holdings Corp: HMSY), Engage with Grace, and three other companies (all boot-strapped). A serial entrepreneur, she is also a cashier-on-leave for Walmart. She believes communities are the front line of health, that caregivers are our country’s greatest asset, and that we need to expand the definition of health to include life.
Alexandra sits on the Board of Advisors for RAND Health, the Leadership Council for the Rosalynn Carter Institute, the Entrepreneurs Council for The United States of Care, the Board of Advisors for Open Notes, and Harvard Medical School’s Executive Council of the Division of Sleep Medicine. She is a Governor appointed member of the Executive Committee for the Board of Directors for MassTech, a member of the Board of Directors of C-TAC and has served as a vice chair of the Trustee Advisory Board at Beth Israel Deaconess Medical Center from 2012-2020 and is delighted to return to this role.
Alex was named to the first ever Care100 list in 2020, a Top Women in Healthcare’s Entrepreneur of the Year by PR News, one of Disruptive Women in Health Care’s Women to Watch, one of Boston Globe’s Top 100 Women Leaders, and listed in Boston Business Journal’s “40 Under 40”, as well as an inventor on multiple patents. She joined Prudential Financial in a film series called “The State of US” that generated close to two billion impressions. She has one hobby outside of her passion for revolutionizing health care, and her love of family and adventure…car racing.
Dalal Haldeman, PhD
CEO
Haldman Marketing, LLC
Dalal Haldeman, PhD is the CEO of Haldeman Marketing, LLC. She is the former senior vice president of marketing and communications for Johns Hopkins Medicine, the organizational umbrella for the Johns Hopkins School of Medicine and the Johns Hopkins Health System.
Before joining Hopkins in 2006, Dr. Haldeman spent 12 years at the Cleveland Clinic and the Cleveland Clinic Health System, which included 11 hospitals in Ohio and Florida and national and international partnerships. She holds a Ph.D. in Food Science and Nutrition from Pennsylvania State University and an M.B.A. from the Graduate School of Business Administration at Cleveland State University. Dalal is a member of the eHealthcare Strategy & Trends editorial advisory board.
Catherine Harrell
Chief Marketing Officer
Franciscan Missionaries of Our Lady Health System
Catherine Harrell is chief marketing officer for the Franciscan Missionaries of Our Lady Health System. She leads the organization’s shared services marketing and communications team responsible for brand, advertising, web and digital marketing, social media, internal communications, public relations, reputation management, crisis communications, and consumer research.
She has led COVID-19 communications through all phases of the pandemic. Targeted patient confidence messaging and outreach helped return to pre-COVID volumes for acute and ambulatory operations within six months. The health system is now aggressively expanding community vaccine capacity according to the respective state implementations with a particular mission focus on difficult-to-reach communities.
David Marlowe
Principal
Strategic Marketing Concepts
David Marlowe is the principal of Strategic Marketing Concepts, a health care marketing consulting firm based in Ellicott City, Maryland. David directs engagements involving the development of strategic marketing plans, market research, marketing function assessments, medical staff marketing, new program development, pricing strategies, and health care delivery system marketing issues.
Webinar at a Glance
Date: Wednesday, September 1, 2021
Time: 2 P.M. Eastern, 1 P.M. Central, 12 P.M. Mountain, 11 A.M. Pacific
Duration: 60 Minutes
Cost: Free for members
This webinar is free for members of
Strategic Health Care Marketing
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