Aging Well Consumer Insights Study

Understanding and Reaching an Aging Population

Seeking their Best, Healthiest Lives 

Free White Paper
Published by CMG Health Marketing

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People age fifty and older represent the largest demographic of health care consumers. But do you know how to best reach and market your health care organization to this audience?

According to our survey, 63% of aging consumers agreed with the statement that how they look has a lot to do with how they feel about their self-worth as a person. And their top 2 motivations for staying healthy were to feel better and live longer.

To find out how 2,000 older adults are taking care of themselves and their health — what’s working, what’s not, and which services and treatments they seek to improve their quality of life – download the report today. Use these insights to drive patient volumes and get the highest return on your marketing investment today.

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