How Patients Really Search for Healthcare in the Age of AI
A new Strategic Health Care Marketing webinar
for healthcare marketers and strategists
Presented November 5, 2025
This webinar is free for members of Strategic Health Care Marketing
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Your Presenters:
- Lacey Reichwald, director of marketing, Aha Media Group
- Rob Klein, founder & CEO, Klein & Partners
Sponsored by Aha Media Group
This event is free to attend thanks to our event sponsor.
Are your patients trusting AI-generated answers more than your website? Are they asking ChatGPT about symptoms before calling your clinic? You’re not imagining the shift — and we’re digging into the data to prove it.
Join Lacey Reichwald (Aha Media Group) and Rob Klein (Klein & Partners) for an exclusive preview of our national research on how people search for health information today — and what it means for your content, SEO strategy, and brand trust.
We asked 1,000 people nationally about their search for care, the tools they use (including AI), and who they trust. The answers might surprise you — and they’ll definitely change how you approach digital strategy in 2026.
What you’ll learn:
- How AI is reshaping search behavior for health content
- What sources patients trust (and don’t) — and why
- High-level strategies to adapt to these changes
Your Presenters
Lacey Reichwald
Director of marketing
Aha Media Group
Lacey oversees Aha Media Group’s website and content, such as blogs, newsletters, and social media. She also manages events, including conferences, and speaking engagements. Additionally, Lacey is a leading voice in the healthcare marketing industry’s exploration of AI, helping teams understand and implement new tools with clarity and confidence.
Rob Klein
Founder & CEO
Klein & Partners
Rob is the founder & CEO of Klein & Partners and is a recognized expert in healthcare marketing research and brand consulting. His focus on staying abreast with developments in healthcare, brand management, and market research, along with his international experience in the packaged goods industry, ensures information that will keep you one step ahead of the competition. When you work with Klein & Partners, there is no language barrier. You can be assured of strategic and tactical counsel well beyond the numbers.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?