Brand Differentiation for Health Systems:
How to Stand Out in a Crowded Market and Drive Business Results
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Sponsored by
Thanks to our sponsor,
this event is FREE to attend.
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Everyone who registers will be sent a link to the webinar recording after the event.
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Wednesday | August 9, 2023 | 2 p.m. Eastern
- Amy Comeau, Vice President, Marketing, Emory Healthcare
- Shannon Curran, President, SPM Marketing & Communications
Today, healthcare marketing is more complex than ever, with multiple consumer channels, recruitment challenges, and a rapidly changing competitive landscape. How do you stand out from the crowd?
A top academic health system in an extremely competitive market, Emory Healthcare needed a clear, attractive, and differentiating position and a compelling message that balanced business goals with consumer wants.
Emory has worked closely with SPM Group since 2016 to design some of the most successful campaigns in the Atlanta market — even through the pandemic.
Emory achieved success by defining key consumer insights, enabling it to:
- Drive brand preference
- Increase service line volume, and
- Improve employee recruitment and retention.
Amy Comeau is Vice President of Marketing at Emory Healthcare where she leads strategic marketing for the organization’s 3,000 physicians, 11 hospitals, and 450+ locations. An avid sports fan, Amy played a key role in negotiating and now leveraging Emory Healthcare’s partnerships with the Atlanta Hawks, Braves, and Falcons. Prior to joining Emory, she spent a decade leading marketing, communications, and ticketing for major performing arts organizations including The Atlanta Opera.
Shannon Curran is President of SPM Marketing & Communications. Using her wealth of experience working with complex health systems, Shannon builds and fosters collaborative relationships both internally and externally at SPM. With over a decade of account management experience under her belt, she takes a solutions-focused approach to problem solving, challenges conventional thinking, and brings energy into everything she encounters, making sure the agency remains on track strategically.
Webinar at a Glance
Date: Wednesday, August 9, 2023
Time: 2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific
Duration: 60 Minutes
Cost: This event is free to attend, thanks to our event sponsor.
Emory Healthcare succeeds in Atlanta’s competitive market thanks to brand differentiation. Learn how you can break through the noise by building a solid strategic foundation based on consumer insights.
Sponsored by
This event is free to attend thanks to our event sponsor.
Join us on August 9 when our presenters will share the strategic approach they employed and insights that can help you evolve your brand position, optimize your marketing efforts, and address all of your business goals regardless of the size or structure of your organization.
You’ll learn:
- How to define your brand proposition or Brand Truth
- What health consumers care about most when choosing a healthcare brand.
- What employees care about most when choosing a place to work.
- How to make the most of your marketing budget.
- How to balance brand, service line, and recruitment goals.
- The results you can expect with this approach.
About Your Presenters
