Bridging Provider & PayerDigital Care Navigation Gaps
Three Reasons to Make Health Plan Connectivity Part of Your Health System’s Patient Acquisition Strategy
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Did you know that nearly 60% of people looking for a new healthcare provider turn to the internet? And while many rely on Google, a growing number are expanding the search to include health system and health plan websites.
While these sites are both key avenues for patient access, inconsistent provider data across the channels creates a fragmented experience that can add confusion for people when they search and schedule care.
That’s why forward-thinking health systems are considering ways to enhance their providers’ digital presence on health plan directories in order to:
Reduce cross-channel fragmentation
Differentiate providers’ skills and treatment approach
Drive demand conversion