How Baptist Health Increased Health Assessment Completions 15x, Adding Millions in Revenue

Free Case Study Download, published by Medicom Health

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Download this case study to discover how the Baptist Health marketing team deployed a comprehensive plan to promote their health risk assessments (HRAs) and capitalize on the resulting completions. 

Understand how they increased direct multi-service line revenue by over $4 million per year through significant optimization of their HRA strategy and tactics, including:

  • Promotional campaigns and organic traffic 
  • Follow-up plans, nurturing and conversions 
  • Internal system resources to leverage user completions 
  • Addressing unanticipated challenges (internal resistance, etc.)

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