How Baptist Health Increased Health Assessment Completions 15x, Adding Millions in Revenue

Free Case Study Download, published by Medicom Health

Download this case study to discover how the Baptist Health marketing team deployed a comprehensive plan to promote their health risk assessments (HRAs) and capitalize on the resulting completions. 


Understand how they increased direct multi-service line revenue by over $4 million per year through significant optimization of their HRA strategy and tactics, including:


  • Promotional campaigns and organic traffic 
  • Follow-up plans, nurturing and conversions 
  • Internal system resources to leverage user completions 
  • Addressing unanticipated challenges (internal resistance, etc.)

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