Digital HEDI Communications Success
How Johns Hopkins Medicine Created a Winning Digital Solution and Outreach Strategy for Advancing Health Equity, Diversity, and Inclusion During the COVID-19 Pandemic
A Strategic Health Care Marketing member webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups
Presented on May 4, 2022
Your Presenters:
- Suzanne Sawyer, Senior Vice President, Marketing and Communications, Johns Hopkins Medicine
- David Simpkins, Vice President of Marketing and Communications, Johns Hopkins Medicine
Moderated by:
- Brian Griffin, Health Care Journalist and Former Health System Marketing Director
This webinar is free for members of
Strategic Health Care Marketing
Not a member yet?
Just sign up for a free 7-day trial, and then register.
With the growing importance of health equity, diversity, and inclusion (HEDI) during the coronavirus pandemic, Johns Hopkins Medicine developed an effective microsite and outreach strategy to provide the community with vital information about its COVID-19 educational resources, vaccines, medical care, and other services.
The site was recognized by judges with a Platinum Award in the 2021 eHealthcare Leadership Awards, in the category of “Best Digital Leadership in Health Equity, Diversity and Inclusion.”
During this webinar, you’ll hear from health system marketing leaders who will share the keys to success for their initiatives, including:
- Establishing objectives
- Crafting the framework and structure
- Developing a promotional strategy
- Setting measurable goals
You’ll also gain insights into important takeaways about the development, launch, and ongoing enhancement of their HEDI efforts that you can apply at your organization.
About Your Presenters:
Suzanne Sawyer
Senior Vice President, Marketing and Communications
Johns Hopkins Medicine
Suzanne Sawyer is senior vice president of marketing and communications for Johns Hopkins Medicine where she leads marketing, digital strategy, internal communications, media relations, and corporate communications.
She was previously vice president and chief marketing officer for Penn Medicine and vice president of marketing for IBM Watson Health. She also held leadership roles at three other health systems, the American Enterprise Institute, and the National Wildlife Federation.
Sawyer is the recipient of numerous awards including Top 100 Women Leaders in Healthcare (2021) by Women we Admire, Healthcare Influencer by MM&M and PR Week (2018). She was inducted into the Healthcare Internet Hall of Fame (2017).
David Simpkins
Vice President of Marketing and Communications
Johns Hopkins Medicine
David Simpkins is the vice president of marketing and communications for Johns Hopkins Medicine in the National Capital Region. Before joining Johns Hopkins Medicine, he served as the national vice president of strategic communications planning and resources at the American Cancer Society.
He has more than 25 years of professional experience in marketing, planning, and public relations. He previously held the posts of vice president of planning, marketing and business development at Saint Agnes Hospital (Ascension Health), and vice president of marketing for Holy Cross Hospital (Trinity Health).
This webinar is free for members of
Strategic Health Care Marketing
Not a member yet?
Just sign up for a free 7-day trial, and then register.
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