A Strategic Health Care Marketing webinar for health care marketers, communicators, and strategists

Do Hospital Awards Drive Consumer Decisions?

Sponsored by Wax Custom Communications
This event is free to attend thanks to our event sponsor.

Wednesday    |    March 13, 2019    |    2:00 p.m. Eastern

Craig Fairfield and Amanda Herriman, Wax Custom Communications
Wax Custom Communications

Your Presenters:


2018 National Consumer Survey:
Value of Hospital Awards Results

Join the healthcare marketing pros from Wax Custom Communications for an eye-opening look at what health care consumers really think of hospital quality awards — and how these rankings drive their health care decisions.


During this engaging discussion, you’ll take a deep dive into data from the 2018 National Healthcare Consumer Survey — conducted by Wax Custom Communications to determine the extent to which healthcare decisions are guided by a hospital’s awards and recognition.  


You’ll get answers as well as actionable insights to polish your brand and drive patient volume.

You’ll learn:

  • Which award programs have the best marketing payback, and how to use them to support consumers’ care decisions
  • Which regions and demographic groups respond most favorably to hospital awards
  • How quality awards inform how patients select their outpatient, emergency and specialty care providers
  • How to maximize ad dollars by promoting your awards to the right audience, in the right channel
  • How the right messaging can ensure that your marketing efforts inspire action


You’ve spent considerable time and money to earn recognition for your hospital. Now it’s time to leverage those accolades for maximum impact and maximum return.


Join us on March 13 and you'll this informative webinar with the insights to find your audience, refine your message — and create a holistic marketing strategy that takes full advantage of your hospital’s accomplishments.

Craig Fairfield, MBA

Managing Director

Wax Custom Communications


Craig has managed award-winning marketing programs for an impressive array of national and regional healthcare organizations. He holds degrees in international business, business administration and marketing from McKendree University in St. Louis, where he has taught in the School of Business. Craig has experience on both the agency and client sides as a strategist, researcher and writer specializing in healthcare communications.

Your Presenters

Craig Fairfield, Managing Director, Wax Custom Communications

Amanda Herriman

Marketing Manager

Wax Custom Communications


Amanda brings a unique perspective to the Wax team with her strong background in digital marketing and an education in health services. She has deep experience with HTML development, data analysis, campaign testing and digital implementation. As marketing manager, she participates in the research, creative testing and ongoing optimization phases of Wax’s go-to-market strategy development process.

Amanda Herriman, Marketing Manager, Wax Custom Communications

Date:   Wednesday, March 13, 2019

Time:   2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific

Duration:   60 Minutes

Cost:   Free, thanks to our event sponsor.


Webinar at a Glance

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Sponsored by 
Wax Custom Communications

Thanks to our sponsor, this event is FREE to attend. 



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Wax Custom Communications

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