How to Crack the Code on Media Strategy and Channel Mix
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
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this event is FREE to attend.
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Thursday | September 7, 2023 | 2 p.m. Eastern
- Jason VanDiver, Vice President of Communications, WellSpan Health
- Andrea Becker, Senior Director of Marketing, WellSpan Health
- Daniel Wiggins, Director of Digital Media, SPM Marketing & Communications
- Maggie Checinski, Integrated Media Director, SPM Marketing & Communications
First Threads. Then X. Media channels are multiplying and shape shifting every day, and consumers have ever-expanding options when it comes to where they spend their valuable time.
In such a fragmented media world, how do you decide where to invest, to ensure that your marketing campaigns connect with and engage your key target audience?
Intent-based planning and tools get to the root of consumers’ media choices. Which channels do they use? When is the best time to reach them? How do they make health care decisions?
WellSpan teamed up with SPM Marketing & Communications media experts to consolidate and coordinate its media strategy. Using data analytics, strategic audience-focused media plans, consistent optimization, and a robust measurement framework, WellSpan took on large academic medical centers in its local market and rose to the top.
Maggie Checinski is Integrated Media Director at SPM Marketing & Communications. She is a strategic, data-driven media planning, buying, and analytics leader with a vehicle-neutral approach. Understanding target audiences is critical to reach them in their preferred environments with relevant messaging, ultimately driving success for our clients.
Webinar at a Glance
Date: Thursday, September 7, 2023
Time: 2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific
Duration: 60 Minutes
Cost: This event is free to attend, thanks to our event sponsor.
WellSpan Health’s omnichannel media approach had a dramatic impact in a highly competitive marketplace. Learn how you can use intent-based planning to guide your media strategy and drive results.
Sponsored by
This event is free to attend thanks to our event sponsor.
Join us September 7 when our presenters will share how they embraced a fully integrated team approach to media strategy that enabled WellSpan to break through the noise — and how a strategic approach to media planning can help you achieve great results for your organization.
You’ll learn:
- Which media channels are best for health care.
- How to leverage consumer insights in your media planning.
- How to balance digital and traditional media.
- How to measure and report results.
- Why an integrated approach is essential.
And much more!
Daniel Wiggins is Director of Digital Media at SPM Marketing & Communications. He is a perpetually curious media professional driven to deliver attributable outcomes for clients. Analyzing media interactions across multiple platforms to uncover key touchpoints along the path to conversion is key to optimizing media mix in an increasingly fragmented landscape.
Andrea Becker is Senior Director of Marketing at WellSpan Health. With more than 20 years of health care experience in both clinical and business development roles, Andrea provides a unique perspective to health care marketing projects. She is an idea person who finds meaning in connecting colleagues and clients to solutions. Andrea effectively combines the technical aspect of clinical care with the creativity and soft touch of marketing communications that gets results.
Jason VanDiver is Vice President of Communications at WellSpan Health. He is a hands-on communications and marketing executive with over 20 years of professional success. He has built strategic, integrated, and data-driven communications and marketing departments that effectively develop and execute complex employee and consumer engagement campaigns for highly matrixed healthcare organizations. Jason is an experienced idea architect and sophisticated storyteller, inventing and deploying innovative strategies to enhance brand awareness, and reputation and deliver intriguing solutions to drive volume and revenue growth.
About Your Presenters
