Centralized Strategy, Local Impact:

Inside CHRISTUS Health’s Marketing Transformation

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Sponsored by

Thanks to our sponsor,
this event is FREE to attend.

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Register now and get the webinar recording to view at your convenience. 

Everyone who registers will be sent a link to the webinar recording after the event.

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Wednesday    |   July 9, 2025    |   2 p.m. Eastern

Your Presenters:

• Jeff Stewart, Vice President, Strategic Marketing, CHRISTUS Health
• Julie Benton, President, &well

Leona Wong 
Director of Brand Strategy
Stanford Medicine/Children’s Health

Leona Wong is the Director of Brand Strategy at Stanford Medicine Children's Health. Since joining the organization in 2015, Leona has managed marketing and branding strategies, including consumer advertising and reputation management, while maintaining oversight of the organization’s branding presence.
 
Before joining Stanford Medicine Children’s Health, Leona contributed her marketing expertise to higher online education at the University of Phoenix. Leona also brings nearly twenty years of advertising experience from the agency side, having worked at agencies such as BBDO and FCB. Throughout her agency career, she has collaborated on diverse brands including California Lottery, Mars Pet Foods, Visa, E&J Gallo Wineries, and Best Western Hotels. 

How do you unify your brand across a large and growing system without losing the local relevance patients trust?

CHRISTUS Health is in the middle of its marketing maturity journey, moving toward a centralized approach to advertising efforts without losing what matters locally. In this candid, strategy focused session, you’ll get an inside look at how CHRISTUS is gaining efficiencies while executing local priorities, and how &well's Marketing Maturity Model is guiding every step.

Join us for this free webinar on Wednesday July 9, 2025 at 2 p.m. to benchmark your approach against a real-world case study. You’ll come away with actionable ideas, no matter where you are on the marketing maturity curve.

You’ll learn:

• How CHRISTUS Health structures its marketing model for systemized campaign planning that accounts for regional variation
• How maturity planning provides structure while allowing for flexibility
• What centralized creative and media buying looks like in practice
• How the system localizes and activates marketing campaigns
• Lessons learned, and what they’d do differently

Julie Benton
President
&well

Julie Benton leads &well with nearly two decades of agency experience focused on health, wellness, and education. A champion of authentic brand impact and team culture, she launched &well as a stand-alone brand in 2020 and drives its strategic growth and operational excellence. Under her leadership, the agency has been recognized among the Top 10 Healthcare Marketing Agencies and named a Best Place to Work by Louisville Business First.

Julie is known for her servant-leadership style, fostering innovation, transparency, and long-term team engagement. She actively contributes to Louisville’s civic and economic health through board service and community initiatives, including work supporting the American Heart Association and Educational Justice, a peer tutoring program. She was recently honored among the Top 50 Women Leaders in Kentucky and as one of Louisville Business First’s 2024 Enterprising Women.

Rob Klein
Founder & CEO
Klein & Partners

Rob Klein, Founder and CEO of Klein & Partners, is a recognized expert in health care marketing research and brand consulting.

For 40 years, Rob has provided research and brand consulting to the leading hospitals, health systems, and health plans in the country.

Rob’s specific areas of research and consulting expertise include brand management and measurement, market segmentation, communications evaluation and measurement, journey mapping, website experience measurement, and service line development.

Rob has a bachelor’s degree in marketing and a master’s degree in advertising, both from Michigan State University. He has taught graduate level marketing research at Michigan State.

Jeff Stewart
Vice President of Strategic Marketing
CHRISTUS Health

Jeff Stewart is Vice President of Strategic Marketing at CHRISTUS Health, a large faith-based health system serving communities across Texas, Louisiana, New Mexico, and Latin America. In this role, Jeff leads system-wide marketing strategy with a focus on brand growth, consumer experience, and market expansion across hospitals, clinics, and health plans.

He has launched strategies to build the CHRISTUS Health brand and modernize the organization’s approach through systemizing marketing teams and developing leading digital strategies. Previously, Jeff has held roles in marketing and communications at VITAS Healthcare and TriHealth. He holds an MBA from Xavier University and MS in Information Systems from University of Cincinnati and serves as adjunct faculty at UT Tyler and Good Samaritan College of Nursing.

Mergers and acquisitions help health care organizations achieve growth targets, but unifying marketing across an entire system can be daunting. Join us to find out how CHRISTUS Health is turning marketing complexity into clarity and discover how a market maturity model can strengthen your brand and drive advertising efficiency.