Integrated Cloud-Based CRMs Open Doors with Major Donors
// By Lisa D. Ellis //
When most people think of Customer Relationship Management (CRM), it’s usually in the context of service line promotion and prospecting for patients. But CRMs also present similar opportunities and challenges for fundraising, too. Here’s how two health systems recently used CRM and data-related services and tools to strengthen their donor relationships. The results may surprise you!
The most effective health system fundraising campaigns focus time and effort building very personal relationships with perspective donors. But for many health care organizations that through consolidation and/or mergers and acquisitions find themselves spread across multiple locations, this focus can become challenging due to lean staffing or competing priorities. As a result, many health-centric philanthropy organizations may be missing key opportunities. That’s where the latest software tools can be beneficial in identifying the best targets and determining how best to make a meaningful connection using digital strategies.
Using Data to Strengthen Fundraising Efforts
Blackbaud, a cloud software company headquartered in Charleston, South Carolina, is one of an array of companies that helps groups to bridge these and other challenges by providing technology solutions tailored to help groups boost their efforts in the fundraising arena. Blackbaud’s customer-base includes a range of nonprofits, educational institutions, and health systems that are looking to maximize their solicitation process using two types of platforms: integrated cloud-based marketing and fundraising, and customer relationship management (CRM) options.