A New Approach to Growing Patient Volume
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Whether it’s a brand refresh or brand overhaul, having the right strategic focus can make or break your ability to rise above the competition, align audiences (internal and external), and connect more meaningfully with the communities you serve.
Download this case study and discover how UT Health San Antonio successfully launched a brand image campaign – that drove 9% growth in overall patient volume year over year.
Learn how UT Health San Antonio:
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Building and maintaining a strong hospital or health system brand is no easy task for healthcare marketers today
- Overcame brand confusion and established a unique market position of excellence in the region.
- Shifted the perception of patient care by capturing the passion behind UT Health San Antonio providers’ work.
- Developed an omnichannel plan to allow for authentic, human connections and increasingly sticky engagements.
- Improved the digital consumer experience, leveraging technology as a catalyst for change.
Get the guidance and confidence you need to lead a powerful brand initiative for your organization.