Proving Your Value
Free white paper, published by LionShare, Inc
The healthcare industry is constantly evolving, facing a multitude of challenges. Health systems are grappling with economic uncertainty, workforce shortages, rising operational costs, and declining reimbursement rates, all while striving to enhance the patient experience. These concerns weigh heavily on the minds of CEOs and leadership teams.
Marketing plays a pivotal role in engaging and acquiring patients in a way that meets them where they are. However, in many organizations, marketing is often seen as a cost center rather than a revenue driver.
So, how can we shift this perspective?
As marketing departments evolve, they must be able to demonstrate that their efforts generate downstream revenue, supporting the strategic goals of the organization. Shifting from reliance on leading data metrics to quantifiable return on marketing investment is critical. This is why monetizing customer relationship management (CRM) is key.
Maximize the effectiveness of CRM when it comes to:
- Addressing the common question: “Wouldn’t they have come here anyway?”
- Establishing a relationship with New Movers to your market
- Driving Primary Care volume
- Re-engaging Lapsed Patients
- Proving the ROI of digital and social channels beyond clicks
Get the insights on leveraging CRM for immediate results and sustainable long-term growth with this free white paper.
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Marketing as a revenue driver, not a cost center.
You are protected by our privacy policy. By submitting this form, you are agreeing to receive email from Plain-English Health Care and LionShare, Inc. You can opt out of further email from either Plain-English Health Care or LionShare, Inc at the bottom of any marketing email you receive.