Strategic Health Care Marketing in Academic Medical Centers: Navigating 2025’s Challenges
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
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Wednesday | April 2, 2025 | 2 p.m. Eastern
Your Presenters:
- Tara Coyle, Senior Director, Web Strategy at MUSC
- Suzanne Hendery, Chief Marketing & Customer Officer at Renown Health
- Charlie DeLong, SVP, Technology at Primacy
Moderated by:
Sponsored by:
This event is free to attend thanks to our event sponsor.
Webinar at a Glance
Date: Wednesday, April 2, 2025
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: This event is free to attend, thanks to our event sponsor.
Suzanne Hendery,
Chief Marketing & Customer Officer
Renown Health
Suzanne has over 25 years of experience as a health care executive specializing in listening to and engaging key stakeholders to create engaging communications and exceptional experiences that delight customers and transform organizations. She is a nationally recognized leader in successfully implementing customer-centered, enterprise-wide digital transformation and branding efforts to build preference, loyalty and drive revenue and growth. Prior to joining Renown, Suzanne held marketing and communications leadership roles for 25 years at Baystate Health in Massachusetts. She holds an M.A. in Marketing Communications from the University of Connecticut, is a guest lecturer at Harvard University, accredited by the Public Relations Society of America, and serves as a national board member for the American Hospital Association’s Board of the Society for Healthcare Strategy and Market Development.
The role of healthcare marketing in Academic Medical Centers (AMCs) is evolving rapidly. Financial constraints, ongoing digital transformations, and the increased focus on the overall patient experience are deeply intertwined in paving the way for success and growth. This discussion will explore how AMC’s can rethink traditional healthcare marketing, placing a stronger emphasis on funnel management and optimizing the path to conversion while navigating financial constraints and the need for greater efficiency. Optimized user journeys, scalable and efficient technical architecture and best in class services allow for the maximum impact and operational effectiveness.
Join us as our panelists explore how you can:
- Make Smarter MarTech investments – Discover what’s driving ROI for AMCs and how to optimize your technology stack.
- Strengthen marketing’s role in institutional growth – Learn strategies to drive impact and efficiency amid budget pressures.
- Stay ahead of AI and digital transformation – Discover what’s next for AMCs and how to leverage technology for smarter marketing.
- Adapt to shifting workforce dynamics – Explore how marketing teams are evolving to do more with fewer resources.
- Enhance patient experience through digital innovation – Uncover new ways to create seamless, patient-centered digital experiences.
- Adapt your marketing strategy to financial constraints – Learn how to prioritize resources and maximize impact among budget pressures.
Tara Coyle
Senior Director, Web Strategy
Medical University of South Carolina (MUSC)
Tara Coyle is the Senior Director of Web Strategy at the Medical University of South Carolina (MUSC), where she leads the enterprise website experience and is spearheading a full-scale redesign set to launch in Fall 2025. With over 20 years specializing in user experience (UX), she has a newfound passion for enhancing the patient experience through digital innovation—improving ease of access while never losing sight of the human element. Tara thrives on solving complex challenges by aligning compassion, design, strategy, and technology to create intuitive, high-impact digital experiences. She is dedicated to exploring new possibilities that improve engagement and accessibility for all users.
About Your Presenters
Charlie DeLong
CSVP of Technology
Primacy
Charlie DeLong is the SVP of Technology at Primacy, a nationally recognized top agency that accelerates growth by building exceptional brand experiences. With over 20 years of consulting experience, Charlie has helped organizations navigate complex digital transformations by leveraging technology to drive growth and efficiency. His expertise spans optimizing MarTech investments, streamlining operations, and fostering cross-disciplinary collaboration to achieve impactful business outcomes. Charlie’s strategic approach to technology and innovation makes him a valuable voice in discussions on the future of healthcare marketing.
