Employee Relations

How To Attract and Retain Top Nursing Talent

Kathy Selker, President, Northlich

Facing a nursing shortage projected to increase in coming years, hospitals need to know how to hire and retain top talent — and marketing has a key role in this critical objective. Here’s an excerpt from Kathy Selker‘s new article for us on this topic; Selker is the president and CEO of Northlich. Health care needs Read More

Marketing Hospitals to Nurses

Kathy Selker, President, Northlich

How Marketing Can Support Your Employer Brand // By Kathy Selker // Facing a nursing shortage projected to increase in coming years, hospitals need to know how to hire and retain top talent — and marketing has a key role in this critical objective. Health care needs in the U.S. are growing rapidly. Baby boomers Read More

Is Your Culture Undermining Your Engagement Efforts?

Donald Wee, CEO, Tri-State Memorial Hospital and Medical Campus

What message is your organization’s culture sending to your employees? If it doesn’t tell the people you employ that you value their input, you’re missing an important chance to get them more engaged in your day-to-day operations. You may also be losing out on a valuable differentiator in a competitive marketplace. At Tri-State Memorial Hospital Read More

Internal Branding Strengthens Hartford HealthCare from the Inside Out

Shawn Mawhiney, director of service line communications at Hartford HealthCaree

Are some of the biggest heroes in your organization going unnoticed? At Hartford HealthCare, leadership uncovered amazing examples of frontline staff members who were going to great lengths to show patients they cared. Recognizing these actions provided the health system with a valuable opportunity to strengthen its brand from the inside out. “At Hartford HealthCare, Read More

Internal Branding Initiative Puts the Heart in Hartford HealthCare

// By Lisa D. Ellis // Are some of the biggest heroes in your organization going unnoticed? At Hartford HealthCare during a recent push to strengthen internal branding, leadership uncovered amazing examples of frontline staff members who were going to great lengths to show patients they cared. Recognizing these actions provided the health system with Read More

Tackle Physician Burnout with Proactive Solutions

Stamford Health Logo

Physician burnout is a hot topic, but effective solutions have been more elusive. In March 2017, 10 CEOs of the nation’s most prominent health systems examined physician burnout, proposing an 11-item call to action (Health Affairs). In a new article, Susan Emerson, senior vice president of strategic planning and business development at Private Health News/MedNews Read More

Physician Well-Being — Moving from Whispers in the Hallway to Support

Sharon C. Kiely, MD, senior vice president, medical affairs, and chief medical officer at Stamford Health

// By Susan Emerson // Physician burnout is a hot topic, but effective solutions have been more elusive. In March 2017, 10 CEOs of the nation’s most prominent health systems examined physician burnout, proposing an 11-item call to action (Health Affairs). The Collaborative for Healing and Renewal in Medicine published an eight-step framework this year Read More

Strategies for Managing and Engaging Your Remote Team

Allyson Collins, senior director of digital communications at NYU Langone Health

Five years ago, Allyson Collins was the first person hired in the digital communications team at NYU Langone Health in New York City. She was challenged with relaunching two extensive websites — one for consumers and one for an academic audience — with thousands of pages each. A year into the massive project, she had Read More

Ramp Up Your Internal Marketing: 8 Tips for Success

Terri McNorton, chief marketing communications officer at Bon Secours Health System

When is the last time you received from your employer an email or text so enticing you wanted to open it right away? Most likely, the answer is “never.” That’s because most employee communications are talking at you or providing you with information they want you to have, but they somehow miss the boat entirely Read More