Content That Connects: Inside Award-Winning Healthcare Storytelling – Webinar Recording
A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented September 1, 2026
Panelists:
- Lacey Reichwald, director of marketing, Aha Media Group
- Jennifer Shepherd, DNP, MHA, RN, NEA-BC, FAAN, director, nursing practice, work environment & healthy nurse, Healthy Nation® Nursing Programs, American Nurses Association
- Susannah Kistler, associate director of multimedia strategy and storytelling, The Ohio State University Wexner Medical Center
Moderator:
- Susan Dubuque, Contributing Editor, Plain English Healthcare and Co-Chair, eHealthcare Leadership Awards
Here are some of the topics that will be covered:
- Why narrowly focused content often outperforms broad, generalized messaging
- Creating distinctive health care content that stands out in a crowded digital landscape
- Developing content that remains valuable as search and AI continue to evolve
- Turning complex clinical information into clear, engaging stories patients can understand
- Building editorial workflows that support websites, social media, and other digital channels
- Practical lessons from award-winning healthcare content programs
