SEO Strategy Archives – Strategic Health Care Marketing

Demystifying the Power of Schema in Search: What Healthcare Marketing and Digital Teams Need to Know – Webinar Recording

September 23, 2026

A new Strategic Health Care Marketing webinar with insights from Aha Media

Presented September 23, 2026

Panelists:

Moderator:

Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

By the end of this session, participants will be able to:

Explain what schema is and why it matters in today’s search landscape.
Understand how structured content and schema work together to improve content discoverability.
Identify where marketing, content, and digital teams each contribute to an AI-ready website.

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September 1, 2026

A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Presented September 1, 2026

Panelists:

Lacey Reichwald, director of marketing, Aha Media Group
Jennifer Shepherd, DNP, MHA, RN, NEA-BC, FAAN, director, nursing practice, work environment & healthy nurse, Healthy Nation® Nursing Programs, American Nurses Association
Susannah Kistler, associate director of multimedia strategy and storytelling, The Ohio State University Wexner Medical Center

Moderator:

Susan Dubuque, Contributing Editor, Plain English Healthcare and Co-Chair, eHealthcare Leadership Awards

Here are some of the topics that will be covered:

Why narrowly focused content often outperforms broad, generalized messaging
Creating distinctive health care content that stands out in a crowded digital landscape
Developing content that remains valuable as search and AI continue to evolve
Turning complex clinical information into clear, engaging stories patients can understand
Building editorial workflows that support websites, social media, and other digital channels
Practical lessons from award-winning healthcare content programs

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