SPM Marketing and Communications

Hackensack Meridian Health Builds a New Brand

Patti Winegar, managing partner, SPM Marketing & Communications

// By Wendy Healy // One of the themes of this article is that brands evolve. We covered the Hackensack Meridian merger back in December 2016. The consolidated health system’s first-generation brand has now been replaced with a new brand, built on consumer research and a solid brand strategy. Two-and-a-half years after two large New Read More