Kettering Health – 

System-wide Rebranding Case Study 

Free white paper by Ten Adams

Building and maintaining a strong hospital or health system brand is no easy task for healthcare marketers today.

Whether it’s a brand refresh or brand overhaul, having the right strategic focus can make or break your ability to rise above the competition, align audiences (internal and external), and more positively impact the community you serve.

Download this case study and discover how Kettering Health successfully launched a system-wide rebrand – despite consolidation, consumerism, and COVID – that drove a 26% increase in their Net Promoter Score and boosted patient loyalty.

Learn how Kettering Health:

  • Used research to understand consumer perceptions and refine their metrics for success
  • Tapped into their faith-based roots to create an authentic message that resonated across the community
  • Developed a new website that optimized the user experience and increased engagement
  • United 13 medical centers, 120 outpatient clinics, a large physician network, an academic institution, and 16,000 employees

Get the guidance and confidence you need to lead a powerful brand initiative for your organization.

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