The Way to Better Solutions, Results and Respect:
A Case for the Marketing Process

A free white paper, published by Prairie Dog

With all the pressures faced by health care marketers, it can be too easy to jump straight to tactics like launching new campaigns without properly diagnosing the root problem and crafting an evidence-based strategy. This is a risky path that can result in marketers moving forward with incorrect, misinformed or incomplete actions. Ultimately, results suffer along with the reputation of the marketing function.

This white paper shares three such examples, showing how the discipline of the marketing process (diagnosis, strategy, tactics and measurement) helped avoid misdirected and ineffective actions.

Download this new white paper and learn:

• Marketing Is Not Just Tactics: Marketing must go beyond reactive, tactical activities like creating ads or brochures. It is a strategic discipline that begins with diagnosing the real problem and making a strategic choice before moving to tactics. Further, it emphasizes the important of practicing marketing that is not limited to marketing communications but inclusive of price, place and product.
  
  
• The Power of Diagnosis and Strategy: Effective marketing relies on understanding the audience, context and core issues through diagnostic processes, which then inform strategic decisions about where to focus efforts.
  
  
• Balance Brand-Building and Performance Marketing: A balanced approach, such as the 60/40 rule for brand-building and performance marketing, drives both short-term results and long-term growth.
  
  
• The Four Ps Matter: Successful marketing involves all aspects of the marketing mix — product, price, place and promotion — rather than just focusing on promotion.
  
  
• Measurement Is Essential: Effective measurement, including strategic and tactical metrics, helps demonstrate marketing’s impact and ensures alignment with business objectives.
  
  
• Frameworks for Strategy Development: Tools like the Four Points framework help marketers define the problem, connect insights, define competitive advantages and create winning strategies. 
  

Fill out the brief form to get your copy of this free white paper.

Home | Contact Us

© Plain-English Health Care

You are protected by our privacy policy. By submitting this form, you are agreeing to receive email from Plain-English Health Care and Prairie Dog. You can opt out of further email from either Plain-English Health Care or Prairie Dog at the bottom of any marketing email you receive.