View from the C-Suite: James Whitfill, MD, Chief Transformation Officer, HonorHealth
// By Jane Weber Brubaker //
The term “transformation” conjures up a range of possibilities when applied to health care. It could mean technological innovation — new tools and solutions for providers and patients, or digital transformation. Is it the shift from volume to value? Or does it mean business process improvement and finding ways to drive out inefficiencies? Is it clinical? Operational? All of the above?
James Whitfill, MD, is the newly hired chief transformation officer at HonorHealth in Arizona. “I don’t think the role of the chief transformation officer has coalesced into one particular area of responsibility,” he says. “Health systems know they need to transform, but the way they transform can be very different in different markets. Put 10 of us in a room with that same title and we might be doing 10 different things.”
Whitfill’s post on LinkedIn announcing his new role as HonorHealth’s chief transformation officer got our attention. A physician leading a multidisciplinary team that includes marketing? We were intrigued and reached out to him to hear more about his vision for transformation at HonorHealth.