How Patients Really Search for Healthcare in the Age of AI

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Sponsored by

Thanks to our sponsor,
this event is FREE to attend.

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Wednesday | November 5, 2025 | 2 p.m. Eastern

Your Presenters:

Lacey Reichwald, director of marketing, Aha Media Group
Rob Klein, founder & CEO, Klein & Partners

Sponsored by

This event is free to attend thanks to our event sponsor.

Webinar at a Glance

Date: Wednesday, November 5, 2025

Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific

Duration: 60 Minutes

Cost: This event is free to attend, thanks to our event sponsor.

Leona Wong
Director of Brand Strategy
Stanford Medicine/Children’s Health

Leona Wong is the Director of Brand Strategy at Stanford Medicine Children's Health. Since joining the organization in 2015, Leona has managed marketing and branding strategies, including consumer advertising and reputation management, while maintaining oversight of the organization’s branding presence.

Before joining Stanford Medicine Children’s Health, Leona contributed her marketing expertise to higher online education at the University of Phoenix. Leona also brings nearly twenty years of advertising experience from the agency side, having worked at agencies such as BBDO and FCB. Throughout her agency career, she has collaborated on diverse brands including California Lottery, Mars Pet Foods, Visa, E&J Gallo Wineries, and Best Western Hotels.

Are your patients trusting AI-generated answers more than your website? Are they asking ChatGPT about symptoms before calling your clinic? You’re not imagining the shift — and we’re digging into the data to prove it.

Join Lacey Reichwald (Aha Media Group) and Rob Klein (Klein & Partners) for an exclusive preview of our national research on how people search for health information today — and what it means for your content, SEO strategy, and brand trust.

We asked 1,000 people nationally about their search for care, the tools they use (including AI), and who they trust. The answers might surprise you — and they’ll definitely change how you approach digital strategy in 2026.

What you’ll learn:

How AI is reshaping search behavior for health content
What sources patients trust (and don’t) — and why
High-level strategies to adapt to these changes

Why attend?

This interactive session combines expert perspectives, real-world industry insights, and collaborative discussions to equip you with a practical roadmap for healthcare search in the age of AI. With live Q&A and actionable takeaways, you’ll leave ready to transform your marketing efforts and connect with your audience like never before.

Don’t miss this opportunity to stay ahead in the evolving healthcare marketing landscape. Reserve your spot today!

Rob Klein
Founder & CEO
Klein & Partners

Rob is the founder & CEO of Klein & Partners and is a recognized expert in healthcare marketing research and brand consulting. His focus on staying abreast with developments in healthcare, brand management, and market research, along with his international experience in the packaged goods industry, ensures information that will keep you one step ahead of the competition. When you work with Klein & Partners, there is no language barrier. You can be assured of strategic and tactical counsel well beyond the numbers.

Rob Klein
Founder & CEO
Klein & Partners

Rob Klein, Founder and CEO of Klein & Partners, is a recognized expert in health care marketing research and brand consulting.

For 40 years, Rob has provided research and brand consulting to the leading hospitals, health systems, and health plans in the country.

Rob’s specific areas of research and consulting expertise include brand management and measurement, market segmentation, communications evaluation and measurement, journey mapping, website experience measurement, and service line development.

Rob has a bachelor’s degree in marketing and a master’s degree in advertising, both from Michigan State University. He has taught graduate level marketing research at Michigan State.

Lacey Reichwald
Director of marketing
Aha Media Group

Lacey oversees Aha Media Group’s website and content, such as blogs, newsletters, and social media. She also manages events, including conferences, and speaking engagements. Additionally, Lacey is a leading voice in the healthcare marketing industry’s exploration of AI, helping teams understand and implement new tools with clarity and confidence.

About Your Presenters