Is Rome Burning?
Let's Discuss the Changing CMO Role
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
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this event is FREE to attend.
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Wednesday | Dec. 11, 2024 | 2:30 p.m. Eastern
Your Presenters:
- Christine Kotler, Chief Marketing and Communications Officer, Baptist Health South Florida
- Sarah Sanders, Chief Marketing and Brand Experience Officer, UCSF Health
- Ryan Donohue, Strategic Advisor, NRC Health
- Chris Bevolo, Chief Transformation Officer, BPD
Moderated by:
Webinar at a Glance
Date: Wednesday, December 11, 2024
Time: 2:30 p.m. Eastern, 1:30 p.m. Central, 12:30 p.m. Mountain, 11:30 a.m. Pacific
Duration: 60 Minutes
Cost: This event is free to attend, thanks to our event sponsor.
Sponsored by
This event is free to attend thanks to our event sponsor.
Chris Bevolo
Chief Transformation Officer, BPD
Chris Bevolo is Chief Transformation Officer at BPD, a company known for innovation and creativity in healthcare branding and marketing, He has provided leadership and guidance in the areas of strategy, brand, digital, and change management to hospitals and health systems across the country for more than 20 years. Chris is an award-winning author of six books, including Joe Public Doesn’t Care About Your Hospital, which became a field guide for driving transformation in hospital marketing departments across the country. His latest book is Joe Public 2030, which makes five bold predictions about consumer healthcare for this decade. He is a frequent keynote speaker and featured presenter on healthcare marketing and branding topics.
The value of marketing to health systems in a competitive landscape has always seemed obvious. Yet, shifting societal and industry dynamics threaten the very role of marketing in healthcare.
Growing demand from an aging population; reduced capacity due to long-term labor shortage issues; ongoing financial stress for many health systems; and artificial intelligence. All these things add up to an environment unforeseen in this space. How do CMOs demonstrate their impact on their organizations, and defend the fundamental value of marketing in this shifting landscape?
At the 2024 Joe Public Retreat, health system marketing leaders from across the country gathered to discuss the transformation of healthcare marketing and how marketers can prepare for what's ahead. Our expert panel will recap key insights from the exclusive event, including takeaways from expert-led panels and executive keynotes.
Join us as we explore the future value of marketing and changes in the CMO role for 2025.
In this webinar, you'll learn:
- The impact of AI on marketing
- How the CMO role is evolving outside of the healthcare space
- How shifting healthcare economics may impact marketing and the role of the CMO
- Innovative approaches to align marketing with long-term organizational goals
We look forward to having you join us!
Sarah Sanders
Chief Marketing and Brand Experience Officer, UCSF Health
Sarah Sanders is Chief Marketing and Brand Experience Officer for UCSF Health. Sanders has a track record for transforming organizations by using innovation and emerging technologies to establish a 360-view patient and creating a seamless experience across their healthcare journey. She has successfully integrated CRM and marketing automation into the marketing function at several institutions enabling greater transparency, impact, and accountability. Her focus is on creating personalized, relevant, and value-added interactions for consumers and patients that contribute to UCSF digital first leadership. Sarah’s healthcare career spans both adult and pediatric medicine, including most recently Nemours Children’s Health and Penn Medicine.
Ryan Donohue
Strategic Advisor
NRC Health
Ryan Donohue is a thought leader in the realm of healthcare consumerism. Ryan’s mission is to inspire and persuade hospital and health system leaders to embrace and engage the healthcare consumer. Over the past decade, Ryan has conducted extensive research on the effects of consumerism on the US healthcare industry.
Ryan is currently the corporate director of program development with National Research Corporation, the largest surveyor of healthcare consumers in the US. Through his research and subsequent findings, Ryan has authored several publications on the topics of healthcare consumerism, brand strategy, and effective marketing tactics including his most recent work: “Considering the Customer: Understanding & Influencing Healthcare’s Newest Change Agent” published by The Governance Institute.
Ryan also shares his message across the country via national, regional and local healthcare and hospital associations. Ryan has worked directly with clients such as Mayo Clinic, Baylor Scott & White, Tenet, Trinity Health, Middlesex Hospital and other organizations big and small to understand and influence consumer decision making in healthcare.
Christine Kotler
Chief Marketing and Communications Officer, Baptist Health South Florida
Christine oversees all branding, marketing, communications, and media efforts for Baptist Health South Florida. Baptist Health is the largest not-for-profit healthcare organization in the region with 12 hospitals, 200+ outpatient locations, 28,000+ employees, more than 4,500 physicians, and 3.3 million patient encounters. Throughout her career, Christine has been committed to the not-for-profit sector, driving results, increasing customer engagement, and strengthening brand awareness, loyalty, and affinity. She was named to Becker’s 2023 "Chief Marketing Officers to Know" list and honored as a Ragan’s Top Woman in Communications – Crisis Navigator for her team’s exceptional response during the COVID-19 pandemic. Passionate about purposeful work, she also teaches healthcare marketing at the University of Miami.
About Your Presenters
