Is Rome Burning?
Let's Discuss the Changing CMO Role
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Sponsored by
Thanks to our sponsor,
this event is FREE to attend.
Can't attend on December 11?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.
© Plain-English Health Care
Fill out this brief form register. (All fields required.)
You are protected by our privacy policy. By submitting this form, you are agreeing to receive email from Plain-English Health Care and BPD. You can opt out of further email from either Plain-English Health Care or BPD at the bottom of any marketing email you receive.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups? Contact us about advertising and sponsorship opportunities.
Wednesday | Dec. 11, 2024 | 2:30 p.m. Eastern
Your Presenters:
- Sarah Sanders, Chief Marketing and Brand Experience Officer, UCSF Health
- Chris Bevolo, Chief Transformation Officer, BPD
- Chris Boyer, Digital Patient Experience Strategist, Chris Boyer, LLC
Moderated by:
Webinar at a Glance
Date: Wednesday, December 11, 2024
Time: 2:30 p.m. Eastern, 1:30 p.m. Central, 12:30 p.m. Mountain, 11:30 a.m. Pacific
Duration: 60 Minutes
Cost: This event is free to attend, thanks to our event sponsor.
Sponsored by
This event is free to attend thanks to our event sponsor.
Chris Bevolo
Chief Transformation Officer, BPD
Chris Bevolo is Chief Transformation Officer at BPD, a company known for innovation and creativity in healthcare branding and marketing, He has provided leadership and guidance in the areas of strategy, brand, digital, and change management to hospitals and health systems across the country for more than 20 years. Chris is an award-winning author of six books, including Joe Public Doesn’t Care About Your Hospital, which became a field guide for driving transformation in hospital marketing departments across the country. His latest book is Joe Public 2030, which makes five bold predictions about consumer healthcare for this decade. He is a frequent keynote speaker and featured presenter on healthcare marketing and branding topics.
The value of marketing to health systems in a competitive landscape has always seemed obvious. Yet, shifting societal and industry dynamics threaten the very role of marketing in healthcare.
Growing demand from an aging population; reduced capacity due to long-term labor shortage issues; ongoing financial stress for many health systems; and artificial intelligence. All these things add up to an environment unforeseen in this space. How do CMOs demonstrate their impact on their organizations, and defend the fundamental value of marketing in this shifting landscape?
At the 2024 Joe Public Retreat, health system marketing leaders from across the country gathered to discuss the transformation of healthcare marketing and how marketers can prepare for what's ahead. Our expert panel will recap key insights from the exclusive event, including takeaways from expert-led panels and executive keynotes.
Join us as we explore the future value of marketing and changes in the CMO role for 2025.
In this webinar, you'll learn:
- The impact of AI on marketing
- How the CMO role is evolving outside of the healthcare space
- How shifting healthcare economics may impact marketing and the role of the CMO
- Innovative approaches to align marketing with long-term organizational goals
We look forward to having you join us!
About Your Presenters
Sarah Sanders
Chief Marketing and Brand Experience Officer, UCSF Health
Sarah Sanders is Chief Marketing and Brand Experience Officer for UCSF Health. Sanders has a track record for transforming organizations by using innovation and emerging technologies to establish a 360-view patient and creating a seamless experience across their healthcare journey. She has successfully integrated CRM and marketing automation into the marketing function at several institutions enabling greater transparency, impact, and accountability. Her focus is on creating personalized, relevant, and value-added interactions for consumers and patients that contribute to UCSF digital first leadership. Sarah’s healthcare career spans both adult and pediatric medicine, including most recently Nemours Children’s Health and Penn Medicine.
Chris Boyer
Digital Patient Experience Strategist, Chris Boyer, LLC
Chris Boyer is principal consultant for Chris Boyer, LLC. For nearly 15 years, he has been a voice in the digital experience community, including an active role in the Mayo Clinic Social Media Network, the Forum for Healthcare Strategies and the Healthcare Executive Forum. He has been at the forefront of digital innovation, working with health systems, academic medical centers, and medical practices across the US, including leading digital strategy operations at Inova Health System, Northwell Health, M Fairview Health and Beth Israel Lahey Health. Chris is also the co-host of the Touch Point podcast, a weekly program dedicated to discussion on digital experience strategies.
