Marketing-Led “Executive Visioning” Meetings:
Elevate Your Organization’s Strategic Focus and Raise Your Profile with the C-Suite
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Sponsored by
Ten Adams
Thanks to our sponsors,
this event is FREE to attend.
Can't attend on March 10?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.
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Discover the power of a unique 30-minute meeting to help organization leaders see beyond the pandemic to the future
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups? Contact us about advertising and sponsorship opportunities.
Thursday | March 10, 2022 | 2:00 p.m. Eastern
Two years into the pandemic, senior health care leaders are worn out. Adapting to constant changes in the COVID landscape has been all-consuming, and it’s tempting to keep putting strategic priorities on hold until it’s over.
But what if you had a method for moving things forward — now?
In this free webinar, you’ll hear how marketers at Kettering Health in Ohio use 30-minute “Executive Visioning” meetings with senior administrators to align marketing goals with the organization’s strategic priorities.
Executive Visioning meetings are brief and focused, and give executives a chance to share the opportunities and challenges they are facing, as well as current pain points. For marketers, it’s a chance to get some (mask-covered) face time with the C-suite and act as a strategic advisor rather than an order-taker.
Join us on March 10 and get tips from experts who have successfully broken through the noise to get the attention of senior leaders. You’ll discover new ways you can play a pivotal role in keeping your organization moving ahead, even during challenging times.
You’ll learn:
- New techniques to help your organization’s leaders refocus on strategy, even during the ongoing crisis of the COVID-19 pandemic
- How the power of listening enables you to confidently participate in strategic discussions with your executive team
- How Executive Visioning meetings give you deep insights into your organization’s strategic direction
- How to incorporate findings into your annual plan
- How these skills enable you to build strong partnerships with C-Suite executives
Your Presenters
Jennifer Horton, MBA
Vice President of Strategy
Ten Adams
As Vice President of Strategy for Ten Adams, Jennifer provides clients with knowledge, guidance, and practical tools to help them meet system goals and successfully manage the chaos that is healthcare marketing.
Jennifer seeks to improve the lives of healthcare marketers by sharing the lessons she learned during 20 years of marketing, strategy, and communication experience in urban, rural, for-profit, and nonprofit hospitals.
You might recognize her from the numerous national, regional, and state conferences where she has conducted workshops. She lives on a beautiful quarter horse ranch with her husband in the Black Hills of South Dakota and she is working on her first book.
Jimmy Phillips, MBA
Vice President of Marketing and Communications
Kettering Health
Jimmy is the Vice President of Marketing and Communications for Kettering Health, a growing comprehensive health system serving Dayton and the surrounding areas of Southwestern Ohio.
As a mission-driven leader, Jimmy is passionate about driving sound strategy while building lasting relationships. An accomplished writer and speaker, he has been published numerous times, most notably as a longstanding columnist with the Adventist Review, the flagship magazine of the Seventh-day Adventist Church.
A native Midwesterner — softened by a decade spent in the California sun — Jimmy spends his time with his wife Natalie and their three children, while always finding time to cheer his beloved Nebraska Cornhuskers and Kansas City Chiefs.
Webinar at a Glance
Date: Thursday, March 10, 2022
Time: 2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific
Duration: 60 Minutes
Cost: Free, thanks to our event sponsors.
