The Power of Plain Language in Physician Marketing

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Sponsored by

Thanks to our sponsor,
this event is FREE to attend.

Can't attend on September 25?

Everyone who registers will be sent a link to the webinar recording after the event.

Fill out this brief form register. (All fields required.)

You are protected by our privacy policy. By submitting this form, you are agreeing to receive email from Plain-English Health Care and Aha Media. You can opt out of further email from either Plain-English Health Care or Aha Media at the bottom of any marketing email you receive.

Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups? Contact us about advertising and sponsorship opportunities.

Wednesday | September 25, 2024 | 2 p.m. Eastern

Your Presenters:

Ahava Leibtag Founder and CEO, Aha Media Group
Shelley Heinrichs Senior Account Manager, Aha Media Group

Eighty percent of health care decision makers prefer plain language content. Why? Because clear communication benefits busy physicians. In this webinar you’ll gain actionable tips to improve your physician engagement and achieve measurable results for your organization.

You’ll learn:

How to overcome the misconceptions about plain language in health care marketing
Why using plain language doesn’t that mean ‘dumbing down’ the content
The measurable benefits of plain language in physician marketing
How you can advocate for plain language within your organization
Practical tips for transitioning from technical jargon to clear communication

And much more!

Shelley Heinrichs, Senior Account Manager at Aha Media Group, is known for her strong people skills and psychological insight, which she brings to her work with clients and project teams.

Formerly a high school English literature and ESL teacher, Shelley transitioned to marketing, leveraging her deep understanding of human behavior and meticulous attention to detail. With a degree in applied linguistics from California State University, Fresno, she now specializes in health care marketing, where she finds inspiration in creating impactful content.

Traditional health care marketing often uses complex, jargon-heavy content, assuming educated audiences prefer it. But they don’t. Ongoing research shows that physicians favor clear, concise communication, leading to better engagement and decision making.

Providers are busier than ever, with less time to spend with patients. How can marketers gain a portion of that limited time? Ahava Leibtag’s Q&A with Senior Account Manager Shelley Heinrichs will dig into the details of Aha Media Group’s research and share what’s working for their clients in 2024.

Join us for a free webinar on Wednesday September 25 at 2 p.m. ET and learn how plain language improves engagement and decision making among physicians. You’ll get practical tools and strategies to create content that respects physicians' time and cognitive load, demonstrating clear ROI to stakeholders.

Ahava Leibtag is a passionate advocate for clear health care information, but also the person you want to sit next to at a dinner party. As the founder and CEO of Aha Media Group, an award-winning health care content marketing agency, she continuously pushes the field of health care content to use plain language and the latest in digital strategies to educate and inform audiences.

Ahava is the author of The Digital Crown and was inducted into the Healthcare Internet Hall of Fame in 2020. Her master’s thesis from Georgetown University was a critical comparison of Dirty Dancing and Save the Last Dance. Ask her about it the next time you meet — she’s the woman with the hot pink hair and glasses listening to Taylor Swift.

About Your Presenters