Behavioral Science and Digital Conversion Tools: 

How Virginia Hospital Center Used “Nudge Theory” to Drive Service Line Growth

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Sponsored by

Thanks to our sponsor,
this event is FREE to attend.

Can't attend on May 25?

Register now and get the webinar recording to view at your convenience. 

Everyone who registers will be sent a link to the webinar recording after the event.

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Wednesday    |    May 25, 2022   |    2:00 p.m. Eastern 

Your Presenters:

  • Cathy Turner, MS, Director Health Promotion & Senior Health at Virginia Hospital Center
  • Alyssa Carter, Director of Marketing at Wellsource

Sponsored by Wellsource

         This event is free to attend thanks to our event sponsor.

What prompts a person to take the next step in their health journey? How can your health care marketing provide frictionless online interactions and guided, personalized user experiences to acquire and engage patients?

With new tools for rolling out the welcome mat at your digital front door, health care organizations today have the opportunity to meet patients where they are in their health care journey and provide personalized next steps.

But where to start?

Join us on May 25 to find out. You’ll learn how you can use best practices from the field of behavioral science, along with digital conversion tools, to guide patients to care.

You’ll hear a detailed case study on how Virginia Hospital Center has grown its bariatric program, engaging prospective patients with an interactive health risk assessment campaign and a warm handoff to patient navigators, deploying small but extremely effective nudges along the way.

You’ll learn:

  • How Virginia Hospital Center used interactive health risk assessments to drive service line growth
  • How to identify opportunities for “soft conversions” in a marketing campaign
  • How “nudge theory” can persuade people to make better choices and create more lasting change
  • Key steps for using “next best action” to move patients along the journey to their appointment
  • How to gain buy-in from the care team
  • How to provide a frictionless experience to patients

And much more…

In just 60 minutes, you’ll come away with a new roadmap to operationalize service line marketing campaigns that influence patient health decisions and grow your bottom-line at low cost.


Your Presenters

Cathy Turner
Director of Health Promotion and Senior Health
Virginia Hospital Center

Cathy Turner is the director of health promotion and senior health at Virginia Hospital Center where she has worked for over 30 years. Cathy is responsible for coordinating the corporate, community, senior, and employee wellness programs for the hospital. She works closely with the public affairs and marketing team to assist with promoting hospital service lines and physician groups to community and corporate clients.

Alyssa Carter
Director of Marketing

Alyssa Carter is the director of marketing at Wellsource with deep roots in the healthcare and technology sectors. She loves working with clients to help them think strategically about their marketing goals and design effective and measurable programs.

Webinar at a Glance 

Date:   Wednesday, May 25, 2022

Time:   2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific

Duration:   60 Minutes

Cost:   Free, thanks to our event sponsor.