
Health Care Content Marketing
[Webinar on Demand]
Resources:
Your Presenters
Theresa Komitas, MBA is the Marketing & Public Relations Director for KishHealth System where she uses data and research to plan and design marketing initiatives for entities throughout DeKalb County, Illinois. Prior to being named director, Ms. Komitas spent seven years as part of the marketing team as the senior marketing and public relations specialist. She has extensive knowledge and experience in marketing and public relations and has played an integral role in developing KishHealth’s marketing vision and direction.
Ms. Komitas is a 2014 Top Hospital Marketer and has presented at several national and regional conferences, including the Society for Healthcare Strategy and Market Development Annual Conference, Healthcare Internet Conference, Healthcare Marketing National Conference, and the Illinois Society for Healthcare Marketing & PR. She has an MBA with an emphasis in healthcare administration and a Bachelor of Science in public health promotion.
Eric Silberman is Executive Vice President at True North Custom. He has worked in healthcare content strategy and marketing for 16 years, doing everything from broadcast media to direct response to digital marketing, with an emphasis on research, analytics, marketing strategy, and sales. Eric creates and executes marketing strategies that deliver results for healthcare organizations around the country. These include academic medical institutions, national and regional systems, independent community hospitals, health plans, and nonprofit foundations.