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Case Studies

Discover and implement solutions proven to drive results at other health care organizations with our analysis and deep dives into actual experiences and outcomes in health care strategy, planning, marketing and communications.

Panel Discussions

Get insights you need to stay in the know, improve results, and tackle your greatest challenges from interviews with top executives and thought leaders that bring focus to critical topics.


Uncover innovative strategies to address your current challenges and opportunities with insights and innovations across the full range of health care marketing disciplines.

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Extend the value of your membership with access to Strategic Health Care Marketing for up to 9 members of your team for no additional cost.

Get full and unlimited access to resources that will empower you and your team, improve measurable marketing results, and help you demonstrate the value of your programs!

Boost your organization’s brand, reputation, and visibility

Optimize marketing efforts to achieve greater engagement & ROI

Streamline existing process and adopt new, proven strategies

And a 100% Satisfaction Guarantee!

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For a limited time, you can extend the value of your membership.  Give access to Strategic Health Care Marketing to up to 9 additional members of your teamfor no additional costEach user receives their own member account and login.  

It’s an amazing value that makes your team better and your job easier!

Train junior staffers on best practices and keep your senior team up to date. They ALL get access to the latest developments and cutting edge strategies from the best minds in marketing, strategy and communications for hospitals, health systems, and other health care organizations.


Where else can you train your entire team, for a year, for under $350?

You’re in good company when you join!

Strategic Health Care Marketing members include leaders from organizations like . . .

Meet the Experts

Our editorial team works hand-in-hand with leaders who are committed to shaping the future of the industry.

Editorial Advisory Board members and other expert industry sources offer ongoing editorial feedback, write articles, and facilitate direct connections with contacts at hospitals and health care systems.
With their front-line insights and expertise supplementing our editorial team's industry experience, you get actionable, real-world information to help you and your team focus on strategies designed to meet and exceed your organizational goals. Our Editorial Advisory Board is made up of health care marketing experts like: 

Linda MacCracken, senior principal at Accenture
Linda MacCracken

Principal Director, Customer Engagement
Accenture Health

Ed Rafalski, Chief Strategy and Marketing Officer, BayCare Health System
Edward M. Rafalski

Chief Strategy and Marketing Officer
BayCare Health System 

Don Stanziano, Chief Marketing and Communications Officer, Geisinger
Don Stanziano

Chief Marketing and Communications Officer Geisinger


When you join Strategic Health Care Marketing, your satisfaction is guaranteed. If you don't agree that your membership is worth many times the modest membership fee to your organization, just let me know. I will personally see that you get a refund of your entire payment for the current term. No questions asked.

Matt Humphrey

Plain-English Health Care

About Plain-English Health Care

Plain-English Health Care is an independent publishing company that serves marketers, strategists, communicators, digital specialists, planners, C-suite executives, and business development professionals at hospitals, health systems, physician groups, and other health care organizations.

We explore, examine, and celebrate the most impactful, cutting edge initiatives at health care organizations to make our members more informed and their organizations more successful.

What Others Are Saying . . .

Strategic Health Care Marketing is simply the best source for information on all things related to health care marketing. From the latest trends and best practices to practical tips that you can apply on the job today! All delivered by leading experts in our field.


The financial impact hospitals felt as a result of the pandemic makes it more important than ever to be wise in how health care organizations spend their precious dollars and where they might be able to find new sources of revenue. And retailers and other entrepreneurs are continuing to disrupt the space and adding news pressures on traditional providers. Strategic Health Care Marketing stays on top of all of this and provides readers with best practices, case studies and smart insights from industry pros on how to be a winner in this new world.


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