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Many great stories exist at Cape Cod Healthcare (CCHC), just waiting to be told. Yet until recently, there was a shortage of opportunities and avenues to share most of them, says Patrick Kane, senior vice president, communications and business development of CCHC. This prompted Kane to take matters into his own hands to create a Read More

Creating a Unified Brand for Permanente Medical Group

Stephen M. Parodi, MD, associate executive director of The Permanente Medical and executive vice president of external affairs for The Permanente Federation

Permanente Medical Group leaders set out to create a unified brand for its eight medical groups around the country, the health system’s physician leaders went on the road to engage with physicians and patients at every single location. The findings have enabled the medical groups to be developed as an “ingredient brand” to bring value Read More

The Health System Marketer’s Guide to Online Consumer Engagement

The Health System Marketer’s Guide to Online Consumer Engagement - Read more

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52% of consumers conduct online research when looking for a provider and the majority of them start with a general internet search.* With so many organizations vying for their attention, making your health system and its providers stand out online requires a comprehensive digital strategy.

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How Brand Journalism Puts Cape Cod Healthcare in the Headlines

Patrick Kane, senior vice president, communications and business development of Cape Cod Healthcare

// By Lisa D. Ellis // Many great stories exist at Cape Cod Healthcare (CCHC), just waiting to be told. Yet until recently, there was a shortage of opportunities and avenues to share most of them, says Patrick Kane, senior vice president, communications and business development of CCHC. This prompted Kane to take matters into Read More

Wayfinding Apps Help Patients Navigate Your Facility

Althea Fung

In 2015, The Jewish Hospital — Mercy Health, a 184-bed acute-care facility in Cincinnati, was in the midst of a massive expansion project when a problem arose. “We were almost doubling the size of the hospital. During construction, we had to close our main entrance. So we had all of these altered routes of traffic. Read More

You Are Here: Wayfinding App Improves Hospital Navigation

Althea Fung

// By Althea Fung // In 2015, The Jewish Hospital — Mercy Health, a 184-bed acute-care facility in Cincinnati, was in the midst of a massive expansion project when a problem arose. “We were almost doubling the size of the hospital. During construction, we had to close our main entrance. So we had all of Read More

How to Create a Future-Facing Health Care Marketing Organization

Paul Szablowski

// By Paul Szablowski // The health care ecosystem is experiencing a period of rapid change and there’s no finish line in sight. This disruption is creating pressure on hospital systems and caregivers, and upending well-established health care business models. Employers are seeking value-based payment models and consumers are demanding affordable, convenient care choices — Read More

Technology, Community are Keys to Solving Opioid Epidemic

“There are about 2.5 million people addicted to opioids, but only 10 to 20 percent of them get help,” says Andrey Ostrovsky, MD, chief medical officer at Solera Health (and former CMO of Medicaid). Solera Health is an “integrated health network” that “connects patients, providers, and physicians to a network of partners who are preventing Read More

Stay On Top of What People Are Saying About You Online

Aaron Clifford, senior vice president of marketing, Binary Fountain

For better or worse, in 2019, most organizations find that their online reviews have a profound influence on patient choice of a physician. In practical terms, this means you need to stay on top of exactly what people are saying online about your providers and facilities. This will allow you to respond to their compliments Read More

Do Hospital Awards Drive Consumer Decisions?

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2018 National Consumer Survey: Value of Hospital Awards Results

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Is Your Culture Undermining Your Engagement Efforts?

Donald Wee, CEO, Tri-State Memorial Hospital and Medical Campus

What message is your organization’s culture sending to your employees? If it doesn’t tell the people you employ that you value their input, you’re missing an important chance to get them more engaged in your day-to-day operations. You may also be losing out on a valuable differentiator in a competitive marketplace. At Tri-State Memorial Hospital Read More

Why Clarity in Patient Communications Is Essential

Stacy Robison, president and co-founder, Communicate Health

Studies show that patients do better when they understand their health and treatments and can speak frankly with their health providers and caregivers. Patient advocacy groups encourage talking in plain language, using everyday words, and speaking in easily understandable terms. The Patient Protection and Affordable Care Act defines health literacy as the degree to which Read More

How Two Patient-Centric Organizations Prioritize Health Literacy

Stacy Robison, president and co-founder, Communicate Health

// By Wendy Healy // Studies show that patients do better when they understand their health and treatments and can speak frankly with their health providers and caregivers. Patient advocacy groups encourage talking in plain language, using everyday words, and speaking in easily understandable terms. The Patient Protection and Affordable Care Act defines health literacy Read More

Hybrid Model Combines the Best of Emergency Care and Urgent Care

Jane Weber Brubaker

If your health system is in a geographic region experiencing rapid growth, it makes sense to capitalize on that trend and expand right along with the population. Hamilton County, a suburb of Indianapolis, is “growing by leaps and bounds,” according to Seth Warren, president and CEO of Riverview Health. Riverview Health’s primary location in Noblesville Read More

Riverview Health Expands with Freestanding ER & Urgent Care Facilities

Jane Weber Brubaker

// By Jane Weber Brubaker // If your health system is in a geographic region experiencing rapid growth, it makes sense to capitalize on that trend and expand right along with the population. Hamilton County, a suburb of Indianapolis, is “growing by leaps and bounds,” according to Seth Warren, president and CEO of Riverview Health. Read More

How the Nation’s Largest Nonprofit Health System Stays on Message

Johnny Smith, Jr., senior director of marketing and communications, Ascension

The nation’s largest nonprofit health system, Ascension, has more than 153 hospitals in 22 states and 2,600 sites of care with 156,000 employees. It maintains health care services as well as a solutions division, which includes investment management, a ministry service center, and a venture capital fund. Despite its spread across varied regions and specialties, Read More

CTAs + Measurable Outcomes = Valuable Engagement

Elicia Newcom Gregory, director of marketing, Norton Healthcare

When you take the time to develop compelling calls to action (CTAs) tied to measurable outcomes, you can effectively engage people you want to reach on a very personal level. This can be key to your marketing efforts’ success. “Health care organizations must provide altruistic, valuable content to consumers in order to build engagement over Read More

Be Our Guest: The Importance of a Stellar Patient Experience

Kim Mott, marketing and customer service manager for Florida Orthopaedic Institute

The last time you went on vacation, you probably enjoyed five-star treatment from the staff at the hotels and restaurants you visited. But while customer service is paramount when it comes to dining and accommodations, most health care systems don’t think to treat their patients like valued guests. The danger is that if you’re not Read More

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