Central Hub Keeps Communications Organized During Crisis

Tessa Court, CEO of IntelligenceBank

For most marketers, a pandemic like coronavirus is uncharted territory. Health care marketing and communications teams are working around the clock to craft and distribute content for patients, visitors, and staff. With the demand to churn out reliable content quickly, organizations may need help staying organized. “While media budgets for our clients are dropping by, Read More

A Community Rallies Around Its Local Health System

Andy Lyons, corporate communications director at Roper St. Francis Healthcare

From Girl Scouts donating cookies they couldn’t sell, to chaplains bringing lollipops to nursing stations, to colleagues making posters and shout-outs to frontline staff, coronavirus isn’t spreading only an illness, but kindness and cheer as well. As hospitals and health care organizations seek much-needed personal protective equipment for staff, communities are responding by donating comfort Read More

How MarTech Can Help Streamline Crisis Communications During COVID-19

Althea Fung

// By Althea Fung // For most marketers, a pandemic like coronavirus is uncharted territory. Health care marketing and communications teams are working around the clock to craft and distribute content for patients, visitors, and staff. With the demand to churn out reliable content quickly, organizations may need help staying organized. “While media budgets for Read More

How Health Systems Are Mobilizing Emergency Action Plans

Sara Vaezy, chief digital strategy and business development officer, Providence St. Joseph Health

Amid the COVID-19 pandemic, U.S. health care facilities face a tsunami of rapid-fire change. Hospital marketing leaders, historically charged with promoting signature service lines, are rapidly transforming their role and their tactics to meet this unprecedented challenge. Providence Regional Medical Center in Everett, Washington, cared for the first confirmed COVID-19 patient in the U.S. on Read More

Coronavirus: If You Offer the Answers You Become the Leader

Bruce Silverman

“If you become a trusted source of information in a time of crisis, you are demonstrating leadership rather than simply claiming it. And people notice,” says veteran copywriter and frequent SHCM contributor Peter Hochstein. In his new article, he discusses the value of becoming a source of information and reassurance during a crisis, with key Read More

Pandemic Recovery: Gearing Up for Business Development Marketing

Preston Gee, Suzanne Hendery, Karina Jennings, Danny Fell, David Marlowe

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented May 5, 2020.

Your Presenters:

  • Preston Gee, Vice President, Strategic Marketing, CHRISTUS Health
  • Suzanne Hendery, Vice President & Chief Marketing Officer, Renown Health
  • Karina Jennings, Vice President of Marketing Strategy and Planning, Providence St. Joseph Health
  • Daniel Fell, Marketing Consultant & Senior Strategist, Optum

Moderated By:

  • David Marlowe, Principal, Strategic Marketing Concepts

Preston Gee, Suzanne Hendery, Karina Jennings, Danny Fell, David Marlowe
Watch Now »

COVID-19 and Behavioral Health: Health Care’s Response

“In ordinary times, we are a nation of people with high levels of anxiety,” says Howard Gershon, a founding principal of New Heights Group and a member of the SHCM Editorial Advisory Board. But “[i]n times of a pandemic such as we are experiencing now with the ongoing fear of the deadly coronavirus, anxiety and Read More

Effective Population Health Efforts During the Coronavirus Pandemic

Shari Nethersole, MD, executive director for community health at Boston Children’s

In the midst of the coronavirus (COVID-19) pandemic, health care organizations around the U.S. are focused on safeguarding the health of people living in their communities. At Boston Children’s in Massachusetts, the pediatric teaching hospital for Harvard Medical School, caring for the health of families in the greater Boston area has long been a priority. Read More

Call Center Informs and Reassures During COVID-19 Crisis

Christian Pettker, MD, associate chief quality officer, Yale Medicine

Crisis management is a standard part of hospital communication preparedness, but who could ever have anticipated the coronavirus pandemic? How do you communicate to your community and patients about a pandemic when nobody anywhere has all the answers? Yale New Haven Health clinicians and ancillary staff quickly came together, launching a call center to handle Read More

Spreading Kindness and Cheer to Caregivers

Wendy Stark Healy

// By Wendy Stark Healy // From Girl Scouts donating cookies they couldn’t sell, to chaplains bringing lollipops to nursing stations, to colleagues making posters and shout-outs to frontline staff, coronavirus isn’t spreading only an illness, but kindness and cheer as well. As hospitals and health care organizations seek much-needed personal protective equipment for staff, Read More

Behavioral Health and the Coronavirus: How Hospitals & Health Systems Are Responding

// By Howard Gershon, LFACHE // In ordinary times, we are a nation of people with high levels of anxiety. According to statistics reported by Mental Health America, during usual times, the combination of general anxiety disorders, phobias, panic disorders, obsessive-compulsive disorders, post-traumatic stress disorders, and related issues are reported to affect more than 21 Read More

Marketing, Communication Experts Share Reflections from the Frontlines of the COVID-19 Pandemic

// By Kyle Hardner // Amid the COVID-19 pandemic, U.S. health care facilities face a tsunami of rapid-fire change. Hospital marketing leaders, historically charged with promoting signature service lines, are rapidly transforming their role and their tactics to meet this unprecedented challenge. The new key priorities for health care marketing leaders include providing up-to-the-minute, accurate Read More

Health Care Leaders Are Addressing COVID-19 Head-On

Linda MacCracken, senior principal at Accenture

Well before cases of COVID-19 began to spike in the U.S., health care organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is essential for all of us. To Read More

Digital Front Door Boosts Google Click-Throughs

Alexandra Morehouse, chief marketing officer at Banner Health

“Health care has lagged behind other areas such as financial services or retail in the use of technology to provide a single, consistent customer experience,” says Alexandra Morehouse, chief marketing officer at Banner Health, a nonprofit health system based in Phoenix, Arizona that operates 28 hospitals and several specialized facilities across six states. Morehouse’s background Read More

Industry Leaders In Specialized Care for Older Adults

Leslie Pelton, senior director of innovation, Institute for Health Improvement (IHI)

Health care spending for older adults is disproportionately higher than for other age groups. According to 2016 research from the Kaiser Family Foundation, the 65 and older group — 16 percent of the population — consumes 36 percent of health spending. The cost of care for older adults is higher, but reimbursements are lower. “It Read More

COVID-19: Up to the Minute Learnings from Industry Experts on the Front Lines of the Coronavirus Pandemic

COVID-19: Up to the Minute Learnings from Industry Experts on the Front Lines of the Coronavirus Pandemic

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented March 24, 2020.

Your Presenters:

  • Suzanne Hendery, Chief Marketing and Communications Officer, Renown Health
  • Christian Pettker, MD, Associate Chief Quality Officer, Yale Medicine
  • Ed Rafalski, PhD, Chief Strategy and Marketing Officer, BayCare Health
  • Sara Vaezy, Chief Digital Strategy & Business Development Officer, Providence St. Joseph Health

Watch Now »

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