These special reports from Strategic Health Care Marketing and our partners offer in-depth insight for marketers, communicators, planners and other business development leaders at hospitals, health systems, physician groups and other health care organizations.
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This report gives the healthcare industry insight to improve patient care based on Reputation’s proprietary Reputation Score — the industry’s leading ranking of healthcare reputation. The report also offers crucial insight into how people search for care and what matters most to them during the pandemic.
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To attract consumers to your website and differentiate your brand, it is important to invest in your health system’s find-a-provider to deliver the modern experience consumers are seeking.
In this white paper, you will learn:
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As care demand rebounds, healthcare organizations have the opportunity to differentiate themselves by creating increasingly flexible, patient-centric access and delivery models.
For more insights on how to meet changing consumer preferences, download the full report.
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Download this 5-page case study to discover how Banner Health deployed a carefully- crafted campaign centered around Medicom Health’s Heart Age and Lung Cancer Risk assessments (HRAs) to grow service line revenue.
Their challenge was figuring out where to intercept customers online and how to nurture them down the funnel in a cost-effective manner.
See how Banner Health:
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Discover how healthcare marketers are using National Health Observance months to build awareness around specific health conditions.
Download and start engaging new and existing patients today.
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Everything you’ve ever wanted to know about health risk assessments.
Whether you are trying to drive patient acquisition, engage existing patients, or improve overall population health, this guide will walk you through the ins and outs of using Health Risk Assessments (HRAs) to achieve your goals, including:
Download the comprehensive guide to get started.
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This guide includes 13 tips and tactics to help welcome new patients and boost loyalty and engagement among existing patients.
Download today’s guide from Wellsource to get a phased approach to getting patients back in the door
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Providers play a key role in launching online scheduling successfully and it’s essential to engage them proactively in these initiatives. To better understand provider perspectives on consumer self-scheduling and help healthcare leaders effectively garner their support, we surveyed 200 primary care providers (PCPs) and specialists for insights into both their perceived benefits and concerns with online scheduling.
For more insights, including key differences between PCPs and specialist perspectives, and best practices for how to partner with providers, download the white paper.
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As your organization responds to the COVID-19 pandemic and navigates the accelerating trends towards consumerism and digital self-service, it is essential to innovate for the pandemic and beyond by ensuring your patient access model is flexible, scalable and sustainable.
Download this guide to help your healthcare organizations build flexible, scalable, and sustainable patient access and scheduling models for the pandemic and beyond.
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Our fourth annual patient access survey of 1,000 people shows that the pandemic has only accelerated consumer demand for convenient access online to both in-person and virtual care options. As the patient journey continues to evolve, the findings also suggest that opportunities exist for healthcare organizations to stand out by not only expanding their care offerings, but also delivering a more connected, consumer-friendly experience across access channels.
For more insights on what drives consumers’ healthcare decisions and how their decision criteria is changing, download the full report.
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Content marketing and media placement are becoming increasingly intertwined throughout the healthcare industry. To increase the impact of marketing efforts, it is vital that coordination exists between all paid, earned, and owned communication channels.
By understanding the entire patient buyer’s journey, media strategies are better aligned to produce a desired awareness and action. These strategies are then supported by relevant and engaging content that articulates differentiation and value.
Download this white paper now to discover:
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Understanding and Reaching an Aging Population Seeking their Best, Healthiest Lives
People age fifty and older represent the largest demographic of health care consumers. But do you know how to best reach and market your health care organization to this audience?
According to our survey, 63% of aging consumers agreed with the statement that how they look has a lot to do with how they feel about their self-worth as a person. And their top 2 motivations for staying healthy were to feel better and live longer.
To find out how 2,000 older adults are taking care of themselves and their health — what’s working, what’s not, and which services and treatments they seek to improve their quality of life – download the report today. Use these insights to drive patient volumes and get the highest return on your marketing investment today.
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Download this case study to discover how the Baptist Health marketing team deployed a comprehensive plan to promote their health risk assessments (HRAs) and capitalize on the resulting completions.
To learn more download this case study published by Medicom Health.
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Do you know how many patients would switch providers to have the option to have virtual care visits regularly? 1 in 2.
This is one of the many findings from our new survey that found patients want greater access to virtual care in the future. 72% had their first-ever virtual care visit during the COVID-19 pandemic and now the vast majority seek it as a standard part of their care.
However, with many organizations implementing virtual care strategies quickly due to COVID-19, the results also put a spotlight on opportunities to improve existing programs, such as by making virtual visits bookable online.
To learn more about what 1,000 patients said about their recent virtual care experiences and how your organization can deliver more seamless access to care, download the report today.
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How are you optimizing information about your services in search engines to connect consumers to the care they need?
With consumers increasingly turning to the internet to find care and COVID-19 resources, expanding your digital presence and taking advantage of Google My Business updates will be important for communicating changes in your services and raising awareness about new offerings (e.g., virtual visits).
To help you pivot your digital marketing strategy, download this white paper and learn:
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Six ways U.S. health systems are using telehealth to deliver care now. And six ways to best communicate these services, including examples from leading systems.
Telehealth has surged as U.S. healthcare systems prepare for and manage the viral surge.
The COVID-19 pandemic and the corresponding reduced barriers to virtual care is pushing telehealth further into the mainstream, and many health care providers are moving quickly to implement or expand telehealth capabilities.
Download the e-Book to learn more about:
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Do you know how patients are accessing – or leaving – your health system?
As the healthcare landscape continues to become more competitive, delivering the access, convenience, and experience patients are looking for will be critical to achieving sustainable growth. However, many health systems currently lack the insights they need to understand how patients access their care and identify when — and why — they leave the network.
In this white paper, health system leaders will learn the six key metrics to:
Download this free white paper to learn the metrics your organization needs to move the needle on access.
An Exclusive Report from Strategic Health Care Marketing
// By Susan Dubuque //
These days, says health care marketing expert Susan Dubuque, health care organizations across the country are racing to stake their claims as champions of wellness:
They shout, “We are no longer dedicated to treating you when you’re sick or injured. Now we are committed to keeping you well—and out of the hospital.” The unspoken words: Like our financial lives depend on it.
What is the best approach for health care marketers to calm the frenzy, she asks, and help their organizations remain focused and smart?
In this exclusive report, Dubuque, a nationally recognized expert in health care marketing and a member of the Strategic Health Care Marketing Editorial Advisory Board, deftly examines this question in three thoughtful chapters. We know you will appreciate her take on what “wellness” means to health care consumers these days, how to align wellness with
your strategic goals, and more.