Health Care Advertising Showcase
In this new report from Strategic Health Care Marketing, we have compiled five varied Advertising Showcases. We hope this excellent work gives you a little inspiration for your next creative endeavor.
Special Reports
Swipe or scroll down to browse the library of exclusive Special Reports from Strategic Health Care Marketing.
Our goal for these reports, and all Strategic Health Care Marketing content, is to provide you with valuable insights, information, and tools to strengthen your skills as a health care leader and push the boundaries of what your organization is capable of. We are confident that you will find innovative strategies and actionable ideas you can put to work to maximize your organization’s standing as a trusted leader in your community.
Members can download these reports for free.
(Not a member yet? Start your free trial today.)
Swipe or scroll down to browse the library of exclusive Special Reports from Strategic Health Care Marketing.
Our goal for these reports, and all Strategic Health Care Marketing content, is to provide you with valuable insights, information, and tools to strengthen your skills as a health care leader and push the boundaries of what your organization is capable of. We are confident that you will find innovative strategies and actionable ideas you can put to work to maximize your organization’s standing as a trusted leader in your community.
Members can download these reports for free.
(Not a member yet? Start your free trial today.)
Focus On Fundraising and Public Relations: Aligning Storytelling, Reputation, and Philanthropy for Greater Impact
This new report from Strategic Health Care Marketing highlights real-world examples of how health care organizations approach PR and fundraising through purposeful storytelling, strategic collaboration, and thoughtful donor engagement.
Focus On Patient Experience: How Leading Health Systems Support Healing Through Human-Centered Care
This new report from Strategic Health Care Marketing brings together stories that focus on meeting patients where they are and helping them feel seen and supported. Through real-world examples, you’ll discover how thoughtful, human-centered experiences can contribute to healing and connection across the care journey.
Focus On Academic Medical Centers: How AMCs are Navigating Digital Transformation and Today’s Marketing Challenges
In this new report from Strategic Health Care Marketing, you’ll find real-world examples of how academic medical centers address these challenges through innovative marketing strategies and purpose-driven campaigns.
Focus On Strategic Growth: How Health Care Organizations Are Building Tomorrow
This new report from Strategic Health Care Marketing brings together expert perspectives and case studies that show how effective marketing and operational strategies can help health care organizations achieve sustainable growth.
Focus on Children’s Hospitals: Latest Trends in Marketing Strategy at Pediatric-Focused Health Care Providers
In this new report from Strategic Health Care Marketing, you’ll gain practical insights on how children’s hospitals navigate today’s challenges while positioning themselves for long-term success.
Focus on Recruitment and Retention: Discover Strategies to Attract, Engage, and Retain Top Talent
In this new report from Strategic Health Care Marketing, you’ll discover how collaboration between marketing and human resources is helping health care organizations nationwide find creative ways to attract talent, retain valued employees, and show appreciation for their teams.
Focus on Content Marketing: Create Content that Drives Trust, Loyalty, and Measurable Results
In this new exclusive report from Strategic Health Care Marketing, you’ll learn that humanizing health system brands by investing in authentic storytelling is still a primary goal. But today, highly credible, content from experts also establishes a health system’s authority, increasing the likelihood of its content appearing in AI-generated answers.
Health Care Advertising Showcase Featuring Campaigns from Community Health Systems, CHI St. Vincent, Baptist Health, and Centra
In February 2024, Strategic Health Care Marketing launched a new column called Advertising Showcase. Each month, we feature a multimedia advertising campaign from some of the nation’s leading hospitals and health systems — many are winners of eHealthcare Leadership Awards.
In this new report from Strategic Health Care Marketing, we have compiled four varied Advertising Showcases. We hope this excellent work gives you a little inspiration for your next creative endeavor.
Focus on Patient and Consumer Experience: Successful Customer-First Strategies from Leading Health Care Organizations
In this new exclusive report from Strategic Health Care Marketing, you’ll discover innovative approaches being taken by hospitals and health systems around the country to improve patient experience.
Focus on Health Care Branding: How Health Care Organizations Stand Out and Drive Meaningful Connections with Consumers
In this new report from Strategic Health Care Marketing, you’ll explore the strategies and initiatives health care organizations use to elevate their brands and connect more effectively with consumers.
Focus on Internal Communications: Aligning Brand Messaging to Build a Cohesive Workforce and Enhance Recruitment and Retention Efforts
In this new report from Strategic Health Care Marketing, you’ll discover innovative strategies and approaches from hospitals and health systems around the country.
Focus on Content Marketing: How Health Care Organizations Connect with Key Audiences and Drive Results
In this new report from Strategic Health Care Marketing, you’ll discover success stories from top health systems around the country who effectively use content to enhance their marketing efforts and get insights on how to leverage content marketing at your own organization.
Focus on Advertising: Discover the Strategic Advertising Approaches that Set Top Health Systems Apart
In this new report from Strategic Health Care Marketing, you’ll get critical insights on the current PR landscape in health care. Through case studies and expert insights, you’ll discover what health care organizations around the country are doing to step up their PR efforts and protect their brands.
Focus on Public Relations: How to Protect Your Health System’s Image, Build Trust, and Navigate the Complexities of Public Opinion
In this new report from Strategic Health Care Marketing, you’ll get critical insights on the current PR landscape in health care. Through case studies and expert insights, you’ll discover what health care organizations around the country are doing to step up their PR efforts and protect their brands.
Focus on Growth Strategies: How Leading Hospitals and Health Systems Are Building Sustainable Success Today
In this new report from Strategic Health Care Marketing, you’ll learn what hospitals and health systems around the country are doing to drive growth and discover key strategies and tactics to boost growth at your own organization.
Focus on Access: The Innovative Solutions Reshaping Access to Care
In this exclusive report from Strategic Health Care Marketing, we take a closer look at what hospitals and health systems around the country are doing to expand access to care and gain critical insights on how to improve access in your own organization.
Focus on Physician Relations: Strategic Insights on Today’s Physician Relations Landscape
In this exclusive report from Strategic Health Care Marketing, we take a closer look at today’s physician relations landscape to find out what it takes to succeed and what industry leaders are doing to maximize their results.
Lessons from 11 Innovative Health Care Marketing Campaigns [Special Report]
Advertising Worth Noting
// By Peter Hochstein //
This exclusive SHCM special report is filled with real-life health care marketing success stories…from the best use of television ads, to innovative print campaigns, to smart radio spots and more.
Here, you’ll see what’s working well for other hospitals and health care facilities around the country so you can adapt the best work of others to your own marketing campaigns and boost your ROI. It’s an exciting time to be in the health care field, and we want to help you make the most of it.
Our goal for this report is to get the creative ideas flowing for your next successful campaign at your facility. I am confident you will come away with some new ways to present your unique offerings and strengths to your target market.
Racing to Wellness [Special Report]
Mastering the Role of Marketing in a Changing Health Care Environment
An Exclusive Report from Strategic Health Care Marketing
// By Susan Dubuque //
These days, says health care marketing expert Susan Dubuque, health care organizations across the country are racing to stake their claims as champions of wellness:
They shout, “We are no longer dedicated to treating you when you’re sick or injured. Now we are committed to keeping you well—and out of the hospital.” The unspoken words: Like our financial lives depend on it.
What is the best approach for health care marketers to calm the frenzy, she asks, and help their organizations remain focused and smart?
In this exclusive report, Dubuque, a nationally recognized expert in health care marketing and a member of the Strategic Health Care Marketing Editorial Advisory Board, deftly examines this question in three thoughtful chapters. We know you will appreciate her take on what “wellness” means to health care consumers these days, how to align wellness with
your strategic goals, and more.