Special Reports

These special reports from Strategic Health Care Marketing and our partners offer in-depth insight for marketers, communicators, planners and other business development leaders at hospitals, health systems, physician groups and other health care organizations.

Free Research Report: 2021 Patient Access Journey Report

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Kyruus’ 5th annual patient access survey of 1,000 people shows that consumers increasingly utilize, and prefer, digital access channels—a consistent trend over the past five years. The findings also illuminate the multitude of factors consumers consider when looking for a new provider or service, where they go for information, and trends in how they prefer to book appointments.

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Lessons from 11 Innovative Health Care Marketing Campaigns [Special Report]

9 Innovative Health Care Marketing Campaigns

Advertising Worth Noting

// By Peter Hochstein //

This exclusive SHCM special report is filled with real-life health care marketing success stories…from the best use of television ads, to innovative print campaigns, to smart radio spots and more.

Here, you’ll see what’s working well for other hospitals and health care facilities around the country so you can adapt the best work of others to your own marketing campaigns and boost your ROI. It’s an exciting time to be in the health care field, and we want to help you make the most of it.

Our goal for this report is to get the creative ideas flowing for your next successful campaign at your facility. I am confident you will come away with some new ways to present your unique offerings and strengths to your target market.

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Free Report: The State of Digital Patient Access

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Digital access is critical for new patient acquisition as demand for convenient, online self service continues to rise. However, an analysis of the top 20 US News and World Report ranked hospitals’ websites reveals that significant opportunity remains to optimize the care search and scheduling experience.

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Free Report: Bridging Provider & Payer Digital Care Navigation Gaps

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Did you know that nearly 60% of people looking for a new healthcare provider turn to the internet? And while many rely on Google, a growing number are expanding the search to include health system and health plan websites.

To learn why now is the time to consider integrating health plan directories into your patient acquisition strategy, download Bridging Provider & Payer Digital Care Navigation Gaps: Three Reasons to Make Health Plan Connectivity Part of Your Health System’s Patient Acquisition Strategy.

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Free Report: 2021 Healthcare Reputation Report

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This report gives the healthcare industry insight to improve patient care based on Reputation’s proprietary Reputation Score — the industry’s leading ranking of healthcare reputation. The report also offers crucial insight into how people search for care and what matters most to them during the pandemic.

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Free White Paper: Powering Patient Acquisition and Retention with Your Find-a-Provider

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To attract consumers to your website and differentiate your brand, it is important to invest in your health system’s find-a-provider to deliver the modern experience consumers are seeking.

In this white paper, you will learn:

  • What consumers are looking for in their digital experiences
  • 3 digital strategies to improve patient acquisition and retention
  • 6 must-haves for your health system’s find-a-provider

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Free Report: Patient Access Post-Pandemic

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As care demand rebounds, healthcare organizations have the opportunity to differentiate themselves by creating increasingly flexible, patient-centric access and delivery models.

For more insights on how to meet changing consumer preferences, download the full report.

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How Banner Health Drove Patient Engagement & Service Line Revenue with Medicom Health Assessments (HRAs)

How Banner Health Drove Patient Engagement & Service Line Revenue with Medicom Health Assessments (HRAs)

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Download this 5-page case study to discover how Banner Health deployed a carefully- crafted campaign centered around Medicom Health’s Heart Age and Lung Cancer Risk assessments (HRAs) to grow service line revenue.

Their challenge was figuring out where to intercept customers online and how to nurture them down the funnel in a cost-effective manner.

See how Banner Health:

    • Increased the quality and quantity of HRA completions
    • Gleaned greater value from the completions that occurred
    • Acted more deeply on user data to achieve business goals

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The Ultimate Guide to Health Risk Assessments (HRAs)

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Everything you’ve ever wanted to know about health risk assessments.

Whether you are trying to drive patient acquisition, engage existing patients, or improve overall population health, this guide will walk you through the ins and outs of using Health Risk Assessments (HRAs) to achieve your goals, including:

    • The importance —and benefits—of HRA data in your organization
    • Major requirements of a compliant, secure, and evidence-based HRA solution
    • Key considerations when choosing the right HRA solution for your organization that will drive results and gather actionable data

Download the comprehensive guide to get started.

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Free Guide: Patient Acquisition During COVID-19

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This guide includes 13 tips and tactics to help welcome new patients and boost loyalty and engagement among existing patients.

Download today’s guide from Wellsource to get a phased approach to getting patients back in the door

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Reactivating Patient Access and Navigating Recovery in the COVID-19 Period

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As your organization responds to the COVID-19 pandemic and navigates the accelerating trends towards consumerism and digital self-service, it is essential to innovate for the pandemic and beyond by ensuring your patient access model is flexible, scalable and sustainable.

Download this guide to help your healthcare organizations build flexible, scalable, and sustainable patient access and scheduling models for the pandemic and beyond.

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2020 Patient Access Journey Report

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Our fourth annual patient access survey of 1,000 people shows that the pandemic has only accelerated consumer demand for convenient access online to both in-person and virtual care options. As the patient journey continues to evolve, the findings also suggest that opportunities exist for healthcare organizations to stand out by not only expanding their care offerings, but also delivering a more connected, consumer-friendly experience across access channels.

For more insights on what drives consumers’ healthcare decisions and how their decision criteria is changing, download the full report.

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Integrating Media and Content Strategy

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Content marketing and media placement are becoming increasingly intertwined throughout the healthcare industry. To increase the impact of marketing efforts, it is vital that coordination exists between all paid, earned, and owned communication channels.

By understanding the entire patient buyer’s journey, media strategies are better aligned to produce a desired awareness and action. These strategies are then supported by relevant and engaging content that articulates differentiation and value.

Download this white paper now to discover:

  • Four key questions to answer as you develop content for successful healthcare marketing campaigns
  • How paid search and paid social coupled with storytelling and authenticity maximize your “converged media” distribution
  • Why measurement and goals must both lead and follow content creation and campaign deployment

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Patient Perspectives on Virtual Care

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Do you know how many patients would switch providers to have the option to have virtual care visits regularly? 1 in 2.

This is one of the many findings from our new survey that found patients want greater access to virtual care in the future. 72% had their first-ever virtual care visit during the COVID-19 pandemic and now the vast majority seek it as a standard part of their care.

However, with many organizations implementing virtual care strategies quickly due to COVID-19, the results also put a spotlight on opportunities to improve existing programs, such as by making virtual visits bookable online.

To learn more about what 1,000 patients said about their recent virtual care experiences and how your organization can deliver more seamless access to care, download the report today.

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Local Search, Healthcare, and the Impact of COVID-19

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How are you optimizing information about your services in search engines to connect consumers to the care they need?

With consumers increasingly turning to the internet to find care and COVID-19 resources, expanding your digital presence and taking advantage of Google My Business updates will be important for communicating changes in your services and raising awareness about new offerings (e.g., virtual visits).

To help you pivot your digital marketing strategy, download this white paper and learn:

  • Where consumers go online to find information about providers and medical facilities
  • What impact coronavirus has had on local search and what it means for health systems
  • How to leverage Google’s updates to expand patient access online, now and in the future

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Ideas for Applying and Marketing Telehealth in the COVID-19 Crisis

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Six ways U.S. health systems are using telehealth to deliver care now. And six ways to best communicate these services, including examples from leading systems.

Telehealth has surged as U.S. healthcare systems prepare for and manage the viral surge.

The COVID-19 pandemic and the corresponding reduced barriers to virtual care is pushing telehealth further into the mainstream, and many health care providers are moving quickly to implement or expand telehealth capabilities.

Download the e-Book to learn more about:

  • The growth of telehealth
  • How top health systems are implementing it now
  • The best strategies for marketing telehealth as a central part of your COVID-19 plan – and an essential, accessible service to your patients and communities

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Six Essential Patient Access Metrics

// Sponsored Post //

Do you know how patients are accessing – or leaving – your health system?

As the healthcare landscape continues to become more competitive, delivering the access, convenience, and experience patients are looking for will be critical to achieving sustainable growth. However, many health systems currently lack the insights they need to understand how patients access their care and identify when — and why — they leave the network.

In this white paper, health system leaders will learn the six key metrics to:

  • Understand their provider networks & identify potential gaps in coverage
  • Align patient demand with provider supply & optimize capacity utilization
  • Evaluate access performance across points of entry (e.g., online, call center)

Download this free white paper to learn the metrics your organization needs to move the needle on access.

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Racing to Wellness [Special Report]

Mastering the Role of Marketing in a Changing Health Care Environment

An Exclusive Report from Strategic Health Care Marketing

// By Susan Dubuque //

These days, says health care marketing expert Susan Dubuque, health care organizations across the country are racing to stake their claims as champions of wellness:

They shout, “We are no longer dedicated to treating you when you’re sick or injured. Now we are committed to keeping you well—and out of the hospital.” The unspoken words: Like our financial lives depend on it.

What is the best approach for health care marketers to calm the frenzy, she asks, and help their organizations remain focused and smart?

In this exclusive report, Dubuque, a nationally recognized expert in health care marketing and a member of the Strategic Health Care Marketing Editorial Advisory Board, deftly examines this question in three thoughtful chapters. We know you will appreciate her take on what “wellness” means to health care consumers these days, how to align wellness with
your strategic goals, and more.

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