Swipe or scroll down to browse the library of exclusive Special Reports from Strategic Health Care Marketing.
Our goal for these reports, and all Strategic Health Care Marketing content, is to provide you with valuable insights, information, and tools to strengthen your skills as a health care leader and push the boundaries of what your organization is capable of. We are confident that you will find innovative strategies and actionable ideas you can put to work to maximize your organization’s standing as a trusted leader in your community.
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In this exclusive report from Strategic Health Care Marketing, we take a closer look at what hospitals and health systems around the country are doing to expand access to care and gain critical insights on how to improve access in your own organization.
In this exclusive report from Strategic Health Care Marketing, we take a closer look at today’s physician relations landscape to find out what it takes to succeed and what industry leaders are doing to maximize their results.
// By Peter Hochstein //
This exclusive SHCM special report is filled with real-life health care marketing success stories…from the best use of television ads, to innovative print campaigns, to smart radio spots and more.
Here, you’ll see what’s working well for other hospitals and health care facilities around the country so you can adapt the best work of others to your own marketing campaigns and boost your ROI. It’s an exciting time to be in the health care field, and we want to help you make the most of it.
Our goal for this report is to get the creative ideas flowing for your next successful campaign at your facility. I am confident you will come away with some new ways to present your unique offerings and strengths to your target market.
An Exclusive Report from Strategic Health Care Marketing
// By Susan Dubuque //
These days, says health care marketing expert Susan Dubuque, health care organizations across the country are racing to stake their claims as champions of wellness:
They shout, “We are no longer dedicated to treating you when you’re sick or injured. Now we are committed to keeping you well—and out of the hospital.” The unspoken words: Like our financial lives depend on it.
What is the best approach for health care marketers to calm the frenzy, she asks, and help their organizations remain focused and smart?
In this exclusive report, Dubuque, a nationally recognized expert in health care marketing and a member of the Strategic Health Care Marketing Editorial Advisory Board, deftly examines this question in three thoughtful chapters. We know you will appreciate her take on what “wellness” means to health care consumers these days, how to align wellness with
your strategic goals, and more.