Revive Special Report: The Value Attack

// Sponsored Post //

The time is now to defend your hospital or health system from the trend that Revive calls the value attack: a false narrative that detracts from the tangible value your organization provides to your community.

Even if your system hasn’t been criticized aloud, your reputation is suffering. Consumers, politicians, and the media are watching healthcare with a skeptical eye as costs rise and care becomes less accessible. We conducted research with 1,200 consumers to understand what consumers think about hospitals, health systems, and their priorities, and our findings uncovered insights that your organization needs to change the narrative with actionable steps to weather the storm.

Download now »

Report Download: Kyruus’ 2022 Patient Access Journey Report

// Sponsored Post //

Digital self-service is a key part of the entire patient access journey—from scheduling to pre-visit tasks. New research from Kyruus highlights just how important self-service options are to consumers when finding, selecting, and accessing care.

For more insights on the pivotal role of digital channels across the patient access journey—download the report.

Download now »

Report Download: Service Line Growth: Optimized Search & Social Campaigns Supercharge Health Risk Assessments

// Sponsored Post //

Heath Risk Assessments offer an effective way to educate and motivate at-risk patients to take action to improve their overall health – and our Heart Health Assessment, one of our most popular HRAs, is no exception.

Discover how a year-long Google & Facebook campaign generated impressive Heart Health risk assessment traffic, completions and appointments.

Download now »

Report Download: Provider Perspectives on Digital Access

// Sponsored Post //

Learn providers’ latest thoughts on their digital presence in both internal and third-party channels, their new-found respect for online scheduling, and what tools are helping them mitigate workforce shortages.

Download this research report illuminating provider insights and nuances.

Download now »

White Paper Download: Kettering Health – Be Your Best

// Sponsored Post //

Building and maintaining a strong hospital or health system brand is no easy task for healthcare marketers today.

Download this case study and discover how Kettering Health successfully launched a system-wide rebrand – despite consolidation, consumerism, and COVID – that drove a 26% increase in their Net Promoter Score and boosted patient loyalty.

Download now »

Free Guide: Your Find Care Experience

// Sponsored Post //

With nearly 60% of consumers turning to the internet to find new care options, it’s more important than ever for healthcare organizations to make it easy for consumers to search for, select, and schedule care in a single Find Care experience.

For new insights into consumer preferences and actionable strategies for creating a holistic Find Care experience—plus a self-assessment checklist—download the guide.

Download now »

Free White Paper: 4 Key Reasons Why a Provider Data Management System is a Must-Have in 2022

// Sponsored Post //

Is investing in a provider data management system worth it? For forward-thinking health systems say it’s a fundamental technology that powers the innovations and operations needed to enhance access to and provide superior care while improving financial performance.

Download now »

Free White Paper: Returning to Profitability in a Post COVID Environment

// Sponsored Post //

Hospital systems world-wide have been one of the hardest-hit industries during the COVID pandemic. Not only are they struggling with the current and future management of the crisis, but they’re also learning how to dissect the “new normal” by re-engaging with their communities and promoting revenue-generating service lines and elective procedures.

Download now »

Free Research Report: 2021 Patient Access Journey Report

// Sponsored Post //

Kyruus’ 5th annual patient access survey of 1,000 people shows that consumers increasingly utilize, and prefer, digital access channels—a consistent trend over the past five years. The findings also illuminate the multitude of factors consumers consider when looking for a new provider or service, where they go for information, and trends in how they prefer to book appointments.

Download now »

Lessons from 11 Innovative Health Care Marketing Campaigns [Special Report]

Advertising Worth Noting

// By Peter Hochstein //

This exclusive SHCM special report is filled with real-life health care marketing success stories…from the best use of television ads, to innovative print campaigns, to smart radio spots and more.

Here, you’ll see what’s working well for other hospitals and health care facilities around the country so you can adapt the best work of others to your own marketing campaigns and boost your ROI. It’s an exciting time to be in the health care field, and we want to help you make the most of it.

Our goal for this report is to get the creative ideas flowing for your next successful campaign at your facility. I am confident you will come away with some new ways to present your unique offerings and strengths to your target market.

Read more »

Free Report: The State of Digital Patient Access

// Sponsored Post //

Digital access is critical for new patient acquisition as demand for convenient, online self service continues to rise. However, an analysis of the top 20 US News and World Report ranked hospitals’ websites reveals that significant opportunity remains to optimize the care search and scheduling experience.

Download now »

Free Report: Bridging Provider & Payer Digital Care Navigation Gaps

// Sponsored Post //

Did you know that nearly 60% of people looking for a new healthcare provider turn to the internet? And while many rely on Google, a growing number are expanding the search to include health system and health plan websites.

To learn why now is the time to consider integrating health plan directories into your patient acquisition strategy, download Bridging Provider & Payer Digital Care Navigation Gaps: Three Reasons to Make Health Plan Connectivity Part of Your Health System’s Patient Acquisition Strategy.

Download now »

Free Report: 2021 Healthcare Reputation Report

// Sponsored Post //

This report gives the healthcare industry insight to improve patient care based on Reputation’s proprietary Reputation Score — the industry’s leading ranking of healthcare reputation. The report also offers crucial insight into how people search for care and what matters most to them during the pandemic.

Download now »

Free White Paper: Powering Patient Acquisition and Retention with Your Find-a-Provider

// Sponsored Post //

To attract consumers to your website and differentiate your brand, it is important to invest in your health system’s find-a-provider to deliver the modern experience consumers are seeking.

In this white paper, you will learn:

• What consumers are looking for in their digital experiences
• 3 digital strategies to improve patient acquisition and retention
• 6 must-haves for your health system’s find-a-provider

Download now »

Free Report: Patient Access Post-Pandemic

// Sponsored Post //

As care demand rebounds, healthcare organizations have the opportunity to differentiate themselves by creating increasingly flexible, patient-centric access and delivery models.

For more insights on how to meet changing consumer preferences, download the full report.

Download now »

How Banner Health Drove Patient Engagement & Service Line Revenue with Medicom Health Assessments (HRAs)

// Sponsored Post //

Download this 5-page case study to discover how Banner Health deployed a carefully- crafted campaign centered around Medicom Health’s Heart Age and Lung Cancer Risk assessments (HRAs) to grow service line revenue.

Their challenge was figuring out where to intercept customers online and how to nurture them down the funnel in a cost-effective manner.

See how Banner Health:

• • Increased the quality and quantity of HRA completions
  • Gleaned greater value from the completions that occurred
  • Acted more deeply on user data to achieve business goals

Download now »

Free Guide: Boost Patient Acquisition with National Health Observance Months

// Sponsored Post //

Discover how healthcare marketers are using National Health Observance months to build awareness around specific health conditions.

Download and start engaging new and existing patients today.

Download now »

The Ultimate Guide to Health Risk Assessments (HRAs)

// Sponsored Post //

Everything you’ve ever wanted to know about health risk assessments.

Whether you are trying to drive patient acquisition, engage existing patients, or improve overall population health, this guide will walk you through the ins and outs of using Health Risk Assessments (HRAs) to achieve your goals, including:

• • The importance —and benefits—of HRA data in your organization
  • Major requirements of a compliant, secure, and evidence-based HRA solution
  • Key considerations when choosing the right HRA solution for your organization that will drive results and gather actionable data

Download the comprehensive guide to get started.

Download now »

Free Guide: Patient Acquisition During COVID-19

// Sponsored Post //

This guide includes 13 tips and tactics to help welcome new patients and boost loyalty and engagement among existing patients.

Download today’s guide from Wellsource to get a phased approach to getting patients back in the door

Download now »

Reactivating Patient Access and Navigating Recovery in the COVID-19 Period

// Sponsored Post //

As your organization responds to the COVID-19 pandemic and navigates the accelerating trends towards consumerism and digital self-service, it is essential to innovate for the pandemic and beyond by ensuring your patient access model is flexible, scalable and sustainable.

Download this guide to help your healthcare organizations build flexible, scalable, and sustainable patient access and scheduling models for the pandemic and beyond.

Download now »

Integrating Media and Content Strategy

// Sponsored Post //

Content marketing and media placement are becoming increasingly intertwined throughout the healthcare industry. To increase the impact of marketing efforts, it is vital that coordination exists between all paid, earned, and owned communication channels.

By understanding the entire patient buyer’s journey, media strategies are better aligned to produce a desired awareness and action. These strategies are then supported by relevant and engaging content that articulates differentiation and value.

Download this white paper now to discover:

• Four key questions to answer as you develop content for successful healthcare marketing campaigns
• How paid search and paid social coupled with storytelling and authenticity maximize your “converged media” distribution
• Why measurement and goals must both lead and follow content creation and campaign deployment

Download now »

Case Study: How Baptist Health Increased Health Assessment Completions 15x

// Sponsored Post //

Download this case study to discover how the Baptist Health marketing team deployed a comprehensive plan to promote their health risk assessments (HRAs) and capitalize on the resulting completions.

To learn more download this case study published by Medicom Health.

Download now »

Patient Perspectives on Virtual Care

// Sponsored Post //

Do you know how many patients would switch providers to have the option to have virtual care visits regularly? 1 in 2.

This is one of the many findings from our new survey that found patients want greater access to virtual care in the future. 72% had their first-ever virtual care visit during the COVID-19 pandemic and now the vast majority seek it as a standard part of their care.

However, with many organizations implementing virtual care strategies quickly due to COVID-19, the results also put a spotlight on opportunities to improve existing programs, such as by making virtual visits bookable online.

To learn more about what 1,000 patients said about their recent virtual care experiences and how your organization can deliver more seamless access to care, download the report today.

Download now »

Local Search, Healthcare, and the Impact of COVID-19

// Sponsored Post //

How are you optimizing information about your services in search engines to connect consumers to the care they need?

With consumers increasingly turning to the internet to find care and COVID-19 resources, expanding your digital presence and taking advantage of Google My Business updates will be important for communicating changes in your services and raising awareness about new offerings (e.g., virtual visits).

To help you pivot your digital marketing strategy, download this white paper and learn:

• Where consumers go online to find information about providers and medical facilities
• What impact coronavirus has had on local search and what it means for health systems
• How to leverage Google’s updates to expand patient access online, now and in the future

Download now »

Ideas for Applying and Marketing Telehealth in the COVID-19 Crisis

// Sponsored Post //

Six ways U.S. health systems are using telehealth to deliver care now. And six ways to best communicate these services, including examples from leading systems.

Telehealth has surged as U.S. healthcare systems prepare for and manage the viral surge.

The COVID-19 pandemic and the corresponding reduced barriers to virtual care is pushing telehealth further into the mainstream, and many health care providers are moving quickly to implement or expand telehealth capabilities.

Download the e-Book to learn more about:

• The growth of telehealth
• How top health systems are implementing it now
• The best strategies for marketing telehealth as a central part of your COVID-19 plan – and an essential, accessible service to your patients and communities

Download now »