These special reports from Strategic Health Care Marketing and our partners offer in-depth insight for marketers, communicators, planners and other business development leaders at hospitals, health systems, physician groups and other health care organizations.
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Download this case study to discover how the Baptist Health marketing team deployed a comprehensive plan to promote their health risk assessments (HRAs) and capitalize on the resulting completions.
To learn more download this case study published by Medicom Health.
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Do you know how many patients would switch providers to have the option to have virtual care visits regularly? 1 in 2.
This is one of the many findings from our new survey that found patients want greater access to virtual care in the future. 72% had their first-ever virtual care visit during the COVID-19 pandemic and now the vast majority seek it as a standard part of their care.
However, with many organizations implementing virtual care strategies quickly due to COVID-19, the results also put a spotlight on opportunities to improve existing programs, such as by making virtual visits bookable online.
To learn more about what 1,000 patients said about their recent virtual care experiences and how your organization can deliver more seamless access to care, download the report today.
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How are you optimizing information about your services in search engines to connect consumers to the care they need?
With consumers increasingly turning to the internet to find care and COVID-19 resources, expanding your digital presence and taking advantage of Google My Business updates will be important for communicating changes in your services and raising awareness about new offerings (e.g., virtual visits).
To help you pivot your digital marketing strategy, download this white paper and learn:
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Six ways U.S. health systems are using telehealth to deliver care now. And six ways to best communicate these services, including examples from leading systems.
Telehealth has surged as U.S. healthcare systems prepare for and manage the viral surge.
The COVID-19 pandemic and the corresponding reduced barriers to virtual care is pushing telehealth further into the mainstream, and many health care providers are moving quickly to implement or expand telehealth capabilities.
Download the e-Book to learn more about:
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Are you initiating or accelerating new digital transformation efforts in light of rapidly-changing patient access needs and challenges?
As your health system pivots access strategies and deploys new technologies to connect patients to care, partnering with IT leaders will be essential to executing these programs quickly and enhancing access – during the current crisis and over the longer term.
In this white paper on takeaways from a CIO focus group, you will gain insight into:
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When selecting a new provider, 83% of consumers rate health system reputation extremely or very important.
But how do you differentiate your organization’s brand in an increasingly competitive market?
By making access to care easier. In this checklist, we share the four steps needed to do so, including how to make information about your network more accessible and streamline the booking process.
Download it now to start setting your consumer experience apart.
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Do you know what percentage of consumers would switch providers as the result of a bad experience? 82%
As your health system faces rising competition and invests in strategic initiatives to differentiate your brand experience, gaining insight into the patient journey and soliciting feedback will be essential to stay ahead.
In this white paper, you will learn the six foundational metrics to:
Download this free white paper to start moving the needle on patient experience today.
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Examining the top drivers of consumer healthcare choice
What really matters to American healthcare consumers when selecting a healthcare provider? The answer may surprise and enlighten you. It may even give you the information you need to convince the bosses of your insights and decisions. Core Health’s inaugural research study explored consumer choice drivers in six key areas. Download this free white paper to learn what healthcare consumers value most.
In addition to identifying key drivers of healthcare choice, this study:
This study provides healthcare marketers with critical insight into the minds of today’s healthcare consumers and what truly motivates them.
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How to Build an Access Strategy that Wins Patient Loyalty
Today’s patients are increasingly informed, engaged, and empowered. And while they continue to value a health system’s reputation, they are prioritizing convenience and selecting organizations that can deliver connected care experiences. In fact, 82% of healthcare consumers said they’d switch providers as the result of a bad experience.¹
Download this checklist to learn the four key components needed to create a brand experience that consumers are wiling to switch for, including how to:
¹ Salesforce. Connected Healthcare Consumer, 2019.
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Do you have the insight you need into how today’s consumers make healthcare decisions to capture their attention effectively?
For the third year in a row, Kyruus surveyed 1,000 people about how they search for, select, and book appointments with providers to understand their access journeys. This year’s report reveals that convenient access to care is increasingly important to consumers, and health system brand has a growing influence on their care decisions.
Key findings about today’s consumers include:
For more insights into how today’s consumers access care and trends over time, download the report.
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Do you know how patients are accessing – or leaving – your health system?
As the healthcare landscape continues to become more competitive, delivering the access, convenience, and experience patients are looking for will be critical to achieving sustainable growth. However, many health systems currently lack the insights they need to understand how patients access their care and identify when — and why — they leave the network.
In this white paper, health system leaders will learn the six key metrics to:
Download this free white paper to learn the metrics your organization needs to move the needle on access.
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A free download from Kyruus
As health systems increasingly prioritize digital initiatives to transform patient access, engaging providers in the process will be critical to scaling access and promoting provider satisfaction. We surveyed PCPs and specialists to uncover their thoughts on – and appetite for involvement in – digital access initiatives. Based on responses from 200 providers, we have identified strategies for health systems to win provider buy-in on your modern digital initiatives.
Download the report to discover key findings about provider perspectives, including:
For additional insights and best practice for partnering with your providers, download the report today.
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A free download from Kyruus
Are you ready to make online scheduling a reality?
With high demand for digital self-service, health systems have an opportunity to differentiate their patient experience by making access to providers and services easier with online scheduling. But determining the optimal approach and gaining cross-functional buy-in can be tough.
Download this free buyer’s guide to help you get the right online scheduling plan in place from the start.
Discover how to:
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An Analysis of Consumer Reviews for More than 3,800 Hospitals — and How Online Reputation Drives Revenue
A free white paper, published by Reputation.com
Today’s healthcare consumers find healthcare providers online, and they rely on information in online reviews and social media to inform their decisions. This means that for health systems and providers, maintaining a stellar online reputation is essential.
Systems and providers that neglect their online reputation will struggle to compete with others that proactively manage their reputation and consistently show up higher in search rankings with more positive reviews.
To create the 2019 Healthcare Reputation Report, Reputation.com’s data science team applied artificial intelligence, machine learning, and sentiment analysis to unstructured text in reviews of 4,800 hospitals that report revenue annually to the Centers for Medicare and Medicaid Services (CMS). From that sample, they included 3,824 hospitals with 10 or more online reviews on Google or Facebook between January 1, 2016 and August 31, 2018.
Key findings include:
In addition to these findings, the report uncovers the Reputation Score for the top 100 health systems in our study. It also explores the three best practices that health systems and providers must focus on to improve their online reputation.
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52% of consumers conduct online research when looking for a provider and the majority of them start with a general internet search.* With so many organizations vying for their attention, making your health system and its providers stand out online requires a comprehensive digital strategy.
The Health System Marketer’s Guide combines research, resources, and checklists to empower health system marketers with novel consumer insights and proven strategies for effective online consumer engagement – in one handy guide.
Download the free guide to explore:
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Every day, healthcare consumers look for help. Help to diagnose a condition. Help to book an appointment. Help to find the best treatment option.
Make no mistake — these people are not shopping as one does for clothes or books or games. They are struggling to piece together what to do now and what to do next. They are often thrust into a series of decisions that stretch their understanding, finances, and patience.
Healthcare organizations no longer have the luxury to delay improvements to their consumer experience.
By mapping the consumer journey from end to end, your healthcare organization can anticipate needs and deliver clear, simple, personalized content to create a better experience for the consumer.
Download this new white paper to learn how.
Download now »
An Exclusive Report from Strategic Health Care Marketing
// By Susan Dubuque //
These days, says health care marketing expert Susan Dubuque, health care organizations across the country are racing to stake their claims as champions of wellness:
They shout, “We are no longer dedicated to treating you when you’re sick or injured. Now we are committed to keeping you well—and out of the hospital.” The unspoken words: Like our financial lives depend on it.
What is the best approach for health care marketers to calm the frenzy, she asks, and help their organizations remain focused and smart?
In this exclusive report, Dubuque, a nationally recognized expert in health care marketing and a member of the Strategic Health Care Marketing Editorial Advisory Board, deftly examines this question in three thoughtful chapters. We know you will appreciate her take on what “wellness” means to health care consumers these days, how to align wellness with
your strategic goals, and more.
// By Peter Hochstein //
This exclusive SHCM special report is filled with real-life health care marketing success stories…from the best use of television ads, to innovative print campaigns, to smart radio spots and more.
Here, you’ll see what’s working well for other hospitals and health care facilities around the country so you can adapt the best work of others to your own marketing campaigns and boost your ROI. It’s an exciting time to be in the health care field, and we want to help you make the most of it.
Our goal for this report is to get the creative ideas flowing for your next successful campaign at your facility. I am confident you will come away with some new ways to present your unique offerings and strengths to your target market.