Value-Based CRM: A New Idea for a New Era of Healthcare CRM

Consumer marketing, patient engagement, care experiences, quality outcomes, marketing effectiveness, and financial performance remain separate factors within a healthcare organization. They come together in the concept of VBCRM.

What you’ll learn:

• The four C’s disrupting the market for provider services
• How to eliminate barriers to systemness
• Driving health system volume and growth
• How integrating the data expands the aperture
• Keys to directing patients to the right services
• Crossing the payment model chasm by embracing loyalty (FFS) and engagement (VBC)
• Better engagement techniques for patients in their care management program
• Driving personalized 1:1 customer behavior for a better care journey and improved outcomes.

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Proving Your Value: Marketing as a revenue driver, not a cost center

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The healthcare industry is constantly evolving, facing a multitude of challenges. Health systems are grappling with economic uncertainty, workforce shortages, rising operational costs, and declining reimbursement rates, all while striving to enhance the patient experience. These concerns weigh heavily on the minds of CEOs and leadership teams.

Marketing plays a pivotal role in engaging and acquiring patients in a way that meets them where they are. However, in many organizations, marketing is often seen as a cost center rather than a revenue driver.

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A New Approach to Growing Patient Volume

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Whether it’s a brand refresh or brand overhaul, having the right strategic focus can make or break your ability to rise above the competition, align audiences (internal and external), and connect more meaningfully with the communities you serve.

Download this case study and discover how UT Health San Antonio successfully launched a brand image campaign – that drove 9% growth in overall patient volume year over year.

Learn how UT Health San Antonio:

1. Overcame brand confusion and established a unique market position of excellence in the region.
2. Shifted the perception of patient care by capturing the passion behind UT Health San Antonio providers’ work.
3. Developed an omnichannel plan to allow for authentic, human connections and increasingly sticky engagements.
4. Improved the digital consumer experience, leveraging technology as a catalyst for change.

Get the guidance and confidence you need to lead a powerful brand initiative for your organization.

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Successful Online Scheduling in 5 Steps

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Today’s healthcare organizations are not only challenged with staffing shortages and budget cuts, but also rising consumer demands that make it more important than ever to implement new solutions that both increase organizational efficiencies as well as digital innovation. Online scheduling is no longer a “nice to have,” but instead an essential investment for organizations to meet the needs of patients, providers, and staff alike.

To launch a successful online scheduling program, organizations can follow these 5 steps:

1. Establish a single source of truth for provider, service, and location data.
2. Engage cross-functional stakeholders across your organization.
3. Create a standardized, repeatable launch plan.
4. Broaden booking options across specialties, appointment types, and services.
5. Optimize and expand upon self-service capabilities.

For more in-depth detail on best practices for launching online scheduling — plus a vendor evaluation checklist — download the full guide.

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Revive Special Report: The Value Attack

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The time is now to defend your hospital or health system from the trend that Revive calls the value attack: a false narrative that detracts from the tangible value your organization provides to your community.

Even if your system hasn’t been criticized aloud, your reputation is suffering. Consumers, politicians, and the media are watching healthcare with a skeptical eye as costs rise and care becomes less accessible. We conducted research with 1,200 consumers to understand what consumers think about hospitals, health systems, and their priorities, and our findings uncovered insights that your organization needs to change the narrative with actionable steps to weather the storm.

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Report Download: Kyruus’ 2022 Patient Access Journey Report

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Digital self-service is a key part of the entire patient access journey—from scheduling to pre-visit tasks. New research from Kyruus highlights just how important self-service options are to consumers when finding, selecting, and accessing care.

For more insights on the pivotal role of digital channels across the patient access journey—download the report.

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Report Download: Service Line Growth: Optimized Search & Social Campaigns Supercharge Health Risk Assessments

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Heath Risk Assessments offer an effective way to educate and motivate at-risk patients to take action to improve their overall health – and our Heart Health Assessment, one of our most popular HRAs, is no exception.

Discover how a year-long Google & Facebook campaign generated impressive Heart Health risk assessment traffic, completions and appointments.

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Report Download: Provider Perspectives on Digital Access

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Learn providers’ latest thoughts on their digital presence in both internal and third-party channels, their new-found respect for online scheduling, and what tools are helping them mitigate workforce shortages.

Download this research report illuminating provider insights and nuances.

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White Paper Download: Kettering Health – Be Your Best

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Building and maintaining a strong hospital or health system brand is no easy task for healthcare marketers today.

Download this case study and discover how Kettering Health successfully launched a system-wide rebrand – despite consolidation, consumerism, and COVID – that drove a 26% increase in their Net Promoter Score and boosted patient loyalty.

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Free Guide: Your Find Care Experience

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With nearly 60% of consumers turning to the internet to find new care options, it’s more important than ever for healthcare organizations to make it easy for consumers to search for, select, and schedule care in a single Find Care experience.

For new insights into consumer preferences and actionable strategies for creating a holistic Find Care experience—plus a self-assessment checklist—download the guide.

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Free White Paper: 4 Key Reasons Why a Provider Data Management System is a Must-Have in 2022

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Is investing in a provider data management system worth it? For forward-thinking health systems say it’s a fundamental technology that powers the innovations and operations needed to enhance access to and provide superior care while improving financial performance.

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Free White Paper: Returning to Profitability in a Post COVID Environment

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Hospital systems world-wide have been one of the hardest-hit industries during the COVID pandemic. Not only are they struggling with the current and future management of the crisis, but they’re also learning how to dissect the “new normal” by re-engaging with their communities and promoting revenue-generating service lines and elective procedures.

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Free Research Report: 2021 Patient Access Journey Report

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Kyruus’ 5th annual patient access survey of 1,000 people shows that consumers increasingly utilize, and prefer, digital access channels—a consistent trend over the past five years. The findings also illuminate the multitude of factors consumers consider when looking for a new provider or service, where they go for information, and trends in how they prefer to book appointments.

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Free Report: The State of Digital Patient Access

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Digital access is critical for new patient acquisition as demand for convenient, online self service continues to rise. However, an analysis of the top 20 US News and World Report ranked hospitals’ websites reveals that significant opportunity remains to optimize the care search and scheduling experience.

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Free Report: Bridging Provider & Payer Digital Care Navigation Gaps

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Did you know that nearly 60% of people looking for a new healthcare provider turn to the internet? And while many rely on Google, a growing number are expanding the search to include health system and health plan websites.

To learn why now is the time to consider integrating health plan directories into your patient acquisition strategy, download Bridging Provider & Payer Digital Care Navigation Gaps: Three Reasons to Make Health Plan Connectivity Part of Your Health System’s Patient Acquisition Strategy.

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Free Report: 2021 Healthcare Reputation Report

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This report gives the healthcare industry insight to improve patient care based on Reputation’s proprietary Reputation Score — the industry’s leading ranking of healthcare reputation. The report also offers crucial insight into how people search for care and what matters most to them during the pandemic.

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Free White Paper: Powering Patient Acquisition and Retention with Your Find-a-Provider

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To attract consumers to your website and differentiate your brand, it is important to invest in your health system’s find-a-provider to deliver the modern experience consumers are seeking.

In this white paper, you will learn:

• What consumers are looking for in their digital experiences
• 3 digital strategies to improve patient acquisition and retention
• 6 must-haves for your health system’s find-a-provider

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Free Report: Patient Access Post-Pandemic

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As care demand rebounds, healthcare organizations have the opportunity to differentiate themselves by creating increasingly flexible, patient-centric access and delivery models.

For more insights on how to meet changing consumer preferences, download the full report.

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How Banner Health Drove Patient Engagement & Service Line Revenue with Medicom Health Assessments (HRAs)

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Download this 5-page case study to discover how Banner Health deployed a carefully- crafted campaign centered around Medicom Health’s Heart Age and Lung Cancer Risk assessments (HRAs) to grow service line revenue.

Their challenge was figuring out where to intercept customers online and how to nurture them down the funnel in a cost-effective manner.

See how Banner Health:

• • Increased the quality and quantity of HRA completions
  • Gleaned greater value from the completions that occurred
  • Acted more deeply on user data to achieve business goals

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Free Guide: Boost Patient Acquisition with National Health Observance Months

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Discover how healthcare marketers are using National Health Observance months to build awareness around specific health conditions.

Download and start engaging new and existing patients today.

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The Ultimate Guide to Health Risk Assessments (HRAs)

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Everything you’ve ever wanted to know about health risk assessments.

Whether you are trying to drive patient acquisition, engage existing patients, or improve overall population health, this guide will walk you through the ins and outs of using Health Risk Assessments (HRAs) to achieve your goals, including:

• • The importance —and benefits—of HRA data in your organization
  • Major requirements of a compliant, secure, and evidence-based HRA solution
  • Key considerations when choosing the right HRA solution for your organization that will drive results and gather actionable data

Download the comprehensive guide to get started.

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Free Guide: Patient Acquisition During COVID-19

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This guide includes 13 tips and tactics to help welcome new patients and boost loyalty and engagement among existing patients.

Download today’s guide from Wellsource to get a phased approach to getting patients back in the door

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Reactivating Patient Access and Navigating Recovery in the COVID-19 Period

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As your organization responds to the COVID-19 pandemic and navigates the accelerating trends towards consumerism and digital self-service, it is essential to innovate for the pandemic and beyond by ensuring your patient access model is flexible, scalable and sustainable.

Download this guide to help your healthcare organizations build flexible, scalable, and sustainable patient access and scheduling models for the pandemic and beyond.

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Integrating Media and Content Strategy

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Content marketing and media placement are becoming increasingly intertwined throughout the healthcare industry. To increase the impact of marketing efforts, it is vital that coordination exists between all paid, earned, and owned communication channels.

By understanding the entire patient buyer’s journey, media strategies are better aligned to produce a desired awareness and action. These strategies are then supported by relevant and engaging content that articulates differentiation and value.

Download this white paper now to discover:

• Four key questions to answer as you develop content for successful healthcare marketing campaigns
• How paid search and paid social coupled with storytelling and authenticity maximize your “converged media” distribution
• Why measurement and goals must both lead and follow content creation and campaign deployment

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Case Study: How Baptist Health Increased Health Assessment Completions 15x

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Download this case study to discover how the Baptist Health marketing team deployed a comprehensive plan to promote their health risk assessments (HRAs) and capitalize on the resulting completions.

To learn more download this case study published by Medicom Health.

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